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Patient Attraction Episode 179
Hey, everyone, welcome to a new week. It is Monday, July 28, and I am Colin Receveur, founder and CEO of SmartBox Web Marketing. Today, I’m going to give you some foundational knowledge about marketing that you absolutely must know to be successful. Stay tuned.
– Thanks for being here today.
– During these podcasts, I spend a lot of time talking about the nuances of web marketing.
– Last week, for instance, we looked at statistics about website readers.
– That’s pretty detailed stuff.
– I do that because I figure if you’re savvy enough to be watching this podcast, you already have a little background in marketing.
– Today, I’m going to take a step back a little.
– This is going to be a very high-level list of things to keep in mind when looking at your marketing.
– For those of you who are new to dental marketing, it will be a good look at the basics.
– For those of you who have been doing it for a while, and may even be pretty good at it, it’s an opportunity to make sure you aren’t overlooking anything.
– So let’s get started:
1. Marketing is telling prospective patients what you offer and why you are their best choice to provide it.
– What you’re trying to do isn’t complicated.
– HOW you go about doing it is what’s complicated.
2. Focus on your prospects’ needs.
– Remember, as a dentist, you are not only competing with other dentists, but against doing nothing at all.
– I’ll give you two simple words: Pain and fear.
– Pain, either physical or emotional, is why they should come and see you.
– Fear of something is why they don’t.
3. You’re competing for attention.
– The dentist down the street isn’t your biggest competition.
– LIFE is your biggest competition.
– Your prospect is bombarded with 5,000 marketing messages a day.
– What makes you stand out?
4. You’ve got to get a prospects’ attention quickly.
– If you don’t get them fast, you’re not likely to get them at all.
– Again, talk to them about THEIR NEEDS.
5. Differentiate, differentiate, differentiate.
– What makes you different?
– Stand up and stand out.
6. Talk to the prospects you want.
– If you want to do big-case dentistry, don’t advertise drill-and-fill specials.
– If your target market is 40- to 60-year-olds, don’t run ads with pictures of children.
7. Your website can be the hub of your marketing effort.
– Even your offline advertising can drive people online.
– Online, you have unlimited word count, unlimited space, unlimited number of images and videos, and unlimited control of your image.
– Are there others? Sure.
– But if you’ll do these 7 things, you will be successful.
– HOW you do them is a much more complicated issue.
– That’s why I want to tell you about my book, “Attract More Patients in the Next Six Months Than in the Last Six Years.” The book is the culmination of all my marketing expertise, and it can be yours for only the $4.97 cost of shipping at www.MoreAndBetterPatients.com.
– If you’re ready to discover what my clients know that you don’t about attracting patients online, you should schedule a Patient Attraction Blueprint Session. They are free to serious dentists who want to see a patient attraction system that can double their practice. For more information, go to smartboxdentalmarketing.com/blueprint.
– Until then, keep moving forward.