Patient Attraction Episode 379
Welcome to day 2 of our look at how dentists should implement search engine optimization. I’ll tell you the final three reasons when we return. Stay tuned.
– Hi, Colin here, and yesterday I told you three facts search engine optimization facts every dentist must know.
– I concluded that podcast by telling you that my recommendation is that you pay someone to manage your SEO.
– Today, I’m going tell you three facts that back me up on that.
- SEO must be implemented throughout your website.
– This isn’t just in the keywords you incorporate into the copy on your website pages.
– That is a minimum and a must.
– No, I’m talking about the meta-data that must be implemented behind the scenes.
– The titles and descriptions.
– The keywords for videos and alt text for images.
– The SEO that is incorporated into your web coding.
– Unless you are expert not only in dentistry but website building, you are better off paying someone to manage all of this for you.
- Organic and paid SEO are both important.
– Research shows that 70-80 percent of searchers click on organic links.
– Your organic, on-site content is incredibly important in whether your website turns up in the results.
– As I said yesterday, this is a long-term play that pays big dividends in the long run.
– For the other 20-30 percent who click on paid ads, your keywords are 100 percent of whether you turn up in the search.
– Without the right keyword research, your ads won’t show up at all.
– But when it works, you can see immediate results.
– There’s also the issue of keywords in social media.
– But I’ve told you that I don’t recommend spending a lot of time in this area because of the low ROI.
- Finally, know what you are paying for.
– I’m not a big believer in hiring multiple specialists to build your marketing system.
– That leaves you to manage them all.
– It would be like building a new building for your practice and serving as your own general contractor.
– Do you really have time to research and hire the plumber, electrician, roofer, carpenters, trim carpenters, painters, and on and on and on?
– No. Certainly not.
– Am I biased in this belief?
– Of course! Because my firm handles all of your marketing.
– There’s a reason for that.
– It’s because I think it is the best approach.
– If I didn’t, we would focus on just one or two specialty areas.
– There is a place for companies that focus only on SEO, or only on PPC, or only on social media marketing.
– But I think they are best used in companies that have in-house marketing teams that need supplementing.
– Not for dental firms that need start to finish marketing.
– However, if you are going to hire an SEO firm, make sure you get references, can track your ROI, and know exactly what you are getting as part of your package.
– I hope these two days have helped you better understand SEO.
– Come back tomorrow and I will tell you about a new product Facebook is testing and whether I think it will help you attract more and better patients.
– Until then, keep moving forward.