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5 Ways to Make Terrible Videos

Patient Attraction Episode 323

Hi there! I’m Colin Receveur. Thank you for joining me for part two on our series about the power of online videos. Today, I want to talk about quality, because terrible online video can actually cause you to lose potential patients. I’ll be right back to explain why.

– Today we are talking about the top 5 ways to make terrible online video.

– I said that terrible video can cause you to lose patients, and you might have scoffed at the thought.

– Think about it this way: If you saw a really cheesy billboard advertising a real estate agent, would you be likely to give them your business?

– Probably not.

– Consumers are used to seeing quality advertising and video around every corner.

– If you can’t keep up, it will be evident to just about every potential patient checking out your website.

– So let’s take a look at 5 things that will ruin your video.

1. Your video has a terrible environment

– Quality video begins with a quality set up.

– I’m talking about the background of the video, the lighting on the speaker, and the sounds that can be heard on camera.

– Don’t take video with a drill running in the background or lots of environmental sounds that will distract from the speaker.

– A video needs great lighting, an inviting background, and great sound quality.

2. You look like you don’t know how to operate a camera.

– You can’t pick up just any digital camera and expect to get a great video.

– Quality video happens with quality equipment being run by someone who knows what they are doing.

– The last thing potential patients want to see is a shaky video that you took with your cell phone.

– Remember that running the camera is only a fraction of the job.

– You also need someone who knows how to correctly edit your footage to make a cohesive message.

– Terrible editing is just as bad, if not worse, than terrible camera work.

3. The content is too clinical

– The content of your video should be something that is easy to understand.

– Patients know that you are the doctor.

– You don’t have to prove it in your videos.

– Speak about procedures and health information so that anyone can understand.

– By making difficult procedures sound simpler, you will gain your patients’ trust.

– Just remember: No one likes to feel like they’re being talked down to.

4. The content isn’t useful

– On the opposite end of the spectrum, let’s talk about content that doesn’t have any use on your website.

– There is no reason to make a video about how to hold a toothbrush.

– You have to find a happy medium where your content is engaging and helpful without being too clinical or too obvious.

5. You aren’t taking it seriously.

– Above all, if your online video looks like you haven’t put forth effort, it will be glaring.

– Patients are looking for practices that are willing to put their best foot forward.

– Is that you?

– Does your online content reflect that?

– I’ll leave you to think about that until tomorrow when we talk about how to select great content for your video.

– Until then, keep moving forward.

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