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Patient Attraction Episode 323
Hi there! I’m Colin Receveur. Thank you for joining me for part two on our series about the power of online videos. Today, I want to talk about quality, because terrible online video can actually cause you to lose potential patients. I’ll be right back to explain why.
– Today we are talking about the top 5 ways to make terrible online video.
– I said that terrible video can cause you to lose patients, and you might have scoffed at the thought.
– Think about it this way: If you saw a really cheesy billboard advertising a real estate agent, would you be likely to give them your business?
– Probably not.
– Consumers are used to seeing quality advertising and video around every corner.
– If you can’t keep up, it will be evident to just about every potential patient checking out your website.
– So let’s take a look at 5 things that will ruin your video.
1. Your video has a terrible environment
– Quality video begins with a quality set up.
– I’m talking about the background of the video, the lighting on the speaker, and the sounds that can be heard on camera.
– Don’t take video with a drill running in the background or lots of environmental sounds that will distract from the speaker.
– A video needs great lighting, an inviting background, and great sound quality.
2. You look like you don’t know how to operate a camera.
– You can’t pick up just any digital camera and expect to get a great video.
– Quality video happens with quality equipment being run by someone who knows what they are doing.
– The last thing potential patients want to see is a shaky video that you took with your cell phone.
– Remember that running the camera is only a fraction of the job.
– You also need someone who knows how to correctly edit your footage to make a cohesive message.
– Terrible editing is just as bad, if not worse, than terrible camera work.
3. The content is too clinical
– The content of your video should be something that is easy to understand.
– Patients know that you are the doctor.
– You don’t have to prove it in your videos.
– Speak about procedures and health information so that anyone can understand.
– By making difficult procedures sound simpler, you will gain your patients’ trust.
– Just remember: No one likes to feel like they’re being talked down to.
4. The content isn’t useful
– On the opposite end of the spectrum, let’s talk about content that doesn’t have any use on your website.
– There is no reason to make a video about how to hold a toothbrush.
– You have to find a happy medium where your content is engaging and helpful without being too clinical or too obvious.
5. You aren’t taking it seriously.
– Above all, if your online video looks like you haven’t put forth effort, it will be glaring.
– Patients are looking for practices that are willing to put their best foot forward.
– Is that you?
– Does your online content reflect that?
– I’ll leave you to think about that until tomorrow when we talk about how to select great content for your video.
– Until then, keep moving forward.