Patient Attraction Episode 370
Welcome to the Sunday, March 22, Patient Attraction Podcast. I told you earlier this year that I would try to use these weekend podcasts to look at more detailed topics on web marketing. Today, I’m going to give dentists 5 tips for writing better blogs. Stay tuned.
– If you are not writing a blog, you should be.
– A blog is a great way to connect with prospects and patients, get your content share and your social media buzzing, and to present yourself as an expert people can trust.
– That’s all in theory, of course.
– It assumes anyone reads your blogs.
– In practice, dental blogs are a great way to link your name and website with keywords that the kinds of patients you want are searching for.
– If anyone reads your blogs, shares them or considers you an expert because of them, that is just a bonus.
– But let’s work on getting that bonus!
– Here are 5 things you can do to make your blogs produce more and better patients:
- Write for the patients you want.
– I strongly encourage you to write about topics that solve your prospects’ problems.
– Interesting nuggets and dental updates may get other dentists to read your blog, but you’re not trying to attract other dentists.
– The people you want as patients want to get to know you and, more importantly, what you can do for them.
– This also means using terms your prospects understand.
– There are plenty of websites that can check at what reading level someone needs to be to understand your blog.
– Use one.
- Use a call to action.
– While it is fine to provide information, that is not the ultimate goal of your marketing.
– Your goal is to acquire new patients.
– So encourage your readers to visit other parts of your website.
– Or sign up for a free report.
– Or call for an appointment.
– You can even encourage them to leave a comment.
- Don’t forget search engine optimization (SEO).
– SEO is the only sure benefit of your blogs.
– Make sure you are writing no less than 500 words, and using three to five keywords or keyword phrases in the blog.
– These keywords and keyword phrases are what your prospects would put into Google to find your blog.
– Remember to keep them related, though, so Google is clear on the topic and gives you authority for the terms when people visit the blog.
- Make a plan.
– There is nothing worse than sitting down to write and having nothing to say.
– Writers have what they call a “tickler” file.
– This is where they store ideas they have for when they need them.
– Also keep important dates, anniversaries and ideas with a time element on a calendar.
– That way you write your blog about those topics when they are timely.
- Finally, write, read and edit.
– You do not want a silly typo costing your credibility.
– Worse, confusing the reading and costing him or her understanding.
– Just like the readability websites, there are sites online that will proofread your blog for you.
– Or just have someone you trust in your office read them for you.
– A second set of eyes is usually a good plan.
– I hope these tips help you,
– Have a great rest of your weekend, and keep moving forward.