5 Tips for Writing Dental Blogs that Produce

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Patient Attraction Episode 370

Welcome to the Sunday, March 22, Patient Attraction Podcast. I told you earlier this year that I would try to use these weekend podcasts to look at more detailed topics on web marketing. Today, I’m going to give dentists 5 tips for writing better blogs. Stay tuned.

– If you are not writing a blog, you should be.

– A blog is a great way to connect with prospects and patients, get your content share and your social media buzzing, and to present yourself as an expert people can trust.

– That’s all in theory, of course.

– It assumes anyone reads your blogs.

– In practice, dental blogs are a great way to link your name and website with keywords that the kinds of patients you want are searching for.

– If anyone reads your blogs, shares them or considers you an expert because of them, that is just a bonus.

– But let’s work on getting that bonus!

– Here are 5 things you can do to make your blogs produce more and better patients:

  1. Write for the patients you want.

– I strongly encourage you to write about topics that solve your prospects’ problems.

– Interesting nuggets and dental updates may get other dentists to read your blog, but you’re not trying to attract other dentists.

– The people you want as patients want to get to know you and, more importantly, what you can do for them.

– This also means using terms your prospects understand.

– There are plenty of websites that can check at what reading level someone needs to be to understand your blog.

– Use one.

  1. Use a call to action.

– While it is fine to provide information, that is not the ultimate goal of your marketing.

– Your goal is to acquire new patients.

– So encourage your readers to visit other parts of your website.

– Or sign up for a free report.

– Or call for an appointment.

– You can even encourage them to leave a comment.

  1. Don’t forget search engine optimization (SEO).

– SEO is the only sure benefit of your blogs.

– Make sure you are writing no less than 500 words, and using three to five keywords or keyword phrases in the blog.

– These keywords and keyword phrases are what your prospects would put into Google to find your blog.

– Remember to keep them related, though, so Google is clear on the topic and gives you authority for the terms when people visit the blog.

  1. Make a plan.

– There is nothing worse than sitting down to write and having nothing to say.

– Writers have what they call a “tickler” file.

– This is where they store ideas they have for when they need them.

– Also keep important dates, anniversaries and ideas with a time element on a calendar.

– That way you write your blog about those topics when they are timely.

  1. Finally, write, read and edit.

– You do not want a silly typo costing your credibility.

– Worse, confusing the reading and costing him or her understanding.

– Just like the readability websites, there are sites online that will proofread your blog for you.

– Or just have someone you trust in your office read them for you.

– A second set of eyes is usually a good plan.

– I hope these tips help you,

Have a great rest of your weekend, and keep moving forward.