5 Tips for Successful Dental CTAs

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Patient Attraction Episode 414

Does having a great dental website automatically translate to new patients? No. Unless by great you mean a website that focuses on converting prospects into new patients. I’ll tell you how when we return.

– Hi, Colin Receveur here.

– I’ve spent more than a week telling you about how to improve the content of your website.

– Remember, content includes written copy, video, images, reviews, testimonials and more.

– Content is key.

– It is what brings people to the site.

– It is what keeps people on the site.

– It is what convinces people that you are the dentist for them.

– But what convinces them to schedule an appointment?

– In short, what converts them from prospect to patient?

– Calls-to-action.

– A call-to-action, or CTA, motivates the prospect to do what you want.

– These are the lead generators that get prospects into your sales funnel.

– At SmartBox Web Marketing, we highlight a free report offer.

– Prospects give their name and email address.

– That kicks off an automate email marketing campaign.

– That leads to increased knowledge, increased trust, and an appointment.

– “Contact us” is another CTA.

– So is “Schedule an appointment.”

– Anything that gives the prospect directions to take an action is a CTA.

– But what makes a successful CTA?

– Here are 8 tips for putting the action in CTA:

  1. Use as few words as possible to explain what you want.

– Avoid confusion and save space.

– This follows the KISS principle.

  1. Make CTAs noticeable.

– This is the “call” part in call-to-action.

– If no one sees it, you’re not going to get much action.

  1. Make CTAs attractive.

– The CTA should be inviting, not just noticeable.

– Use color choices that stand out, but for the right reason.

  1. Target where you place your CTAs.

– Often, we offer a dental advertising lure, such as a free report, on the homepage of our clients’ site.

– This is frequently a general report that could appeal to many types of patients.

– But we also place reports on specific treatments on pages related to those treatments.

  1. Test, tweak, revise, and test some more.

– Try one CTA in different locations.

– Try multiple CTAs in the same location.

– Figure out what works and what doesn’t.

– Marketing is an art, not a science.

– The right answer is the one that works.

– Come back tomorrow and we will talk about how to implement CTAs.

– Until then, keep moving forward.