Patient Attraction Episode 377
Yesterday, we talked about how Google is going to hurt your results in mobile searches if you don’t have a mobile-friendly website. Today, I’m going to give you some free IT consulting to make sure that your site is as mobile-friendly as possible. Stay tuned.
– Website design was my first love and that is really how SmartBox got its start.
– I only added the marketing component after I became knowledgeable enough to develop our industry-leading patient attraction system.
– So today I am going back to my roots to give dentists a lesson how to build a mobile-friendly site.
– To recap:
– This is important because Google has placed a renewed emphasis on sites being mobile-friendly.
– When someone uses a smartphone to do a Google search, Google wants to show the most helpful websites.
– This includes sites that will work on the searcher’s smartphone.
Here are the first of 5 tips to help maximize your websites mobile-friendliness:
- Check it out on your smartphone.
– Have you ever tried to look at your website on a smartphone?
– Does it appear in a size that is readable and navigable?
– Or does it come in too big where you can only see parts of a page at a time?
– Does it load in a short time or take forever?
- If you want to know what google thinks, submit your url to https://www.google.com/webmasters/tools/mobile-friendly/ and get Google’s analysis.
– If Google says your website is not mobile-friendly, talk to your webmaster.
– He or she will need to analyze what the problems are and get them corrected.
– But assuming your site is mobile-friendly, let’s do the best we can to also boost the UX, or user experience.
- Boost your site’s speed.
– The best way to do this is to minimize file and stylesheet sizes.
– That happens best in the coding, so you probably need your webmaster to handle this.
– But it also includes images.
– There is no need to have images that would fit on a computer monitor or laptop screen on your mobile site.
– Smartphones seem to get bigger every year, but they’re not that big yet!
- Make the site legible.
– There is little worse than getting on a mobile site where you have to blow up the screen just to read the text.
– Then you spend your whole time scrolling back and forth to read the copy!
– Also, watch out for Flash and some other plugins like it.
– While some devices now work with these plugins, others don’t.
– Why set yourself up with something that will cause some of your visitors problems?
– Make your buttons big enough to tap.
– This is another pet peeve of mine.
– Sites that have buttons or things you’re supposed to tap that are so small you have to blow up the page to get to them.
– This is the kind of aggravation that can cause someone to leave your site.
- That leads me to my final tip: use your Google Webmaster Tools.
– It has all kinds of information that can tell you how well your site is performing.
– But you have to use it.
– If you don’t know how, look it up on Google or ask your webmaster to show you.
– Or wait and maybe I’ll do a podcast on it one day.
– I hope this weekend series on mobile websites helps you attract more and better patients.
– Until tomorrow, keep moving forward.