5 Tips for Making Your Dental Website Mobile-Friendly

Patient Attraction Episode 377

Yesterday, we talked about how Google is going to hurt your results in mobile searches if you don’t have a mobile-friendly website. Today, I’m going to give you some free IT consulting to make sure that your site is as mobile-friendly as possible. Stay tuned.

– Website design was my first love and that is really how SmartBox got its start.

– I only added the marketing component after I became knowledgeable enough to develop our industry-leading patient attraction system.

– So today I am going back to my roots to give dentists a lesson how to build a mobile-friendly site.

– To recap:

– This is important because Google has placed a renewed emphasis on sites being mobile-friendly.

– When someone uses a smartphone to do a Google search, Google wants to show the most helpful websites.

– This includes sites that will work on the searcher’s smartphone.

Here are the first of 5 tips to help maximize your websites mobile-friendliness:

  1. Check it out on your smartphone.

– Have you ever tried to look at your website on a smartphone?

– Does it appear in a size that is readable and navigable?

– Or does it come in too big where you can only see parts of a page at a time?
– Does it load in a short time or take forever?

  1. If you want to know what google thinks, submit your url to and get Google’s analysis.

– If Google says your website is not mobile-friendly, talk to your webmaster.

– He or she will need to analyze what the problems are and get them corrected.

– But assuming your site is mobile-friendly, let’s do the best we can to also boost the UX, or user experience.

  1. Boost your site’s speed.

– The best way to do this is to minimize file and stylesheet sizes.

– That happens best in the coding, so you probably need your webmaster to handle this.

– But it also includes images.

– There is no need to have images that would fit on a computer monitor or laptop screen on your mobile site.

– Smartphones seem to get bigger every year, but they’re not that big yet!

  1. Make the site legible.

– There is little worse than getting on a mobile site where you have to blow up the screen just to read the text.

– Then you spend your whole time scrolling back and forth to read the copy!

– Also, watch out for Flash and some other plugins like it.

– While some devices now work with these plugins, others don’t.

– Why set yourself up with something that will cause some of your visitors problems?

– Make your buttons big enough to tap.

– This is another pet peeve of mine.

– Sites that have buttons or things you’re supposed to tap that are so small you have to blow up the page to get to them.

– This is the kind of aggravation that can cause someone to leave your site.

  1. That leads me to my final tip: use your Google Webmaster Tools.

– It has all kinds of information that can tell you how well your site is performing.

– But you have to use it.

– If you don’t know how, look it up on Google or ask your webmaster to show you.

– Or wait and maybe I’ll do a podcast on it one day.

– I hope this weekend series on mobile websites helps you attract more and better patients.

Until tomorrow, keep moving forward.


If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.