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Patient Attraction Episode 728
Online reviews are the new word-of-mouth advertising. Positive reviews by your dental patients are crucial for your practice to attract more and better patients. I’ll be back with 5 tips to help you get glowing patient reviews. Stay tuned.
– Colin Receveur here, and welcome to the Patient Attraction Podcast.
– According to a survey by Zendesk, positive online reviews influenced the buying decisions of 90 percent of the participants.
– Negative reviews influenced 86 percent of participants.
– People who are considering your dental practice will be influenced by your reviews.
– Rather than worrying over one or two bad reviews, focus on getting lots of really positive reviews online.
– Good reviews are based on great customer experiences.
– Assuming you provide those, here are 5 tips to get your patients to leave glowing reviews online.
– Number 1: Get found.
– Set your practice up on all the relevant review sites.
– Those include Google+, Healthgrades, Yelp, Angie’s List, LinkedIn, and Google Local Guides.
– Number 2: Make it easy.
– Your online marketing should feature links to your review sites.
– So should your offline marketing.
– Number 3: Don’t be afraid to ask for reviews.
– All your staff should thank patients for positive comments, and then ask if they’d leave a review.
– Number 4: Respond online to positive reviews.
– Gratitude and expressing that you’re glad they had a great experience go a long way.
– Number 5: If you’re allowed by your state, incentivize your patients to leave honest reviews.
– Keep incentives small but meaningful.
– Follow these 5 tips, and you should find your patients helping to define and promote your brand through their testimonials.
– If you want to see how Dr. Ronald Receveur has increased collections from $900K to more than $2 million in just five years without “selling,” you should go to www.doublecollectionswithoutselling.com.
– On tomorrow’s podcast, I’ll discuss why e-newsletters are still a good investment.
– Until then, keep moving forward.