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Patient Attraction Episode 162
Hey everyone, Colin Receveur here. I know I promised you a tutorial on lifecycle marketing, but I don’t really want to start it the day before July 4. So I’m going to give you a quick, fun list today instead. Stay tuned.
– So everyone tuning in expecting to hear about lifecycle marketing, there’s a slight change in plans. Today I’m going to give a quick list of pro athletes who have sleep apnea.
– Tomorrow will be a quick patriotic message and we’ll start our series on lifecycle marketing on Monday.
– So, why a list of athletes with sleep apnea?
– Well, I have minor sleep apnea myself and use an appliance.
– I sleep better and so does my wife.
– If you are a dentist who is not treating sleep apnea, I strongly recommend you get the CE you need and start marketing it.
– It’s a profitable revenue stream you can add to your practice and bring in a new type of patients as well as an upsell to existing patients who need it.
– It’s also very easy to market because snoring, a key sign of sleep apnea, is so ubiquitous.
– So when I came across this list of athletes who have sleep apnea, I thought how useful it would be in marketing sleep apnea appliances.
– All of these names will be very recognizable to your target demographic.
– 1st is Reggie White. He is a hall of fame defensive lineman best known for his time with the Green Bay Packers. He died at 43 years old from untreated sleep apnea conditions. His widow now advocates for men to be checked for sleep apnea.
– Next is Shaquille O’Neal. This hulking man may be the most dominant NBA center of all time.
– 3rd is Dusty Baker. A former all-star baseball player, World Series manager for the San Francisco Giants and former manager for the Chicago Cubs and Cincinnati Reds, Baker had undiagnosed sleep apnea that contributed to a heart attack and stroke. Fortunately he survived and now is trying to raise awareness of sleep apnea.
– 4th is Eric Wedge, former manager of the Seattle Mariners baseball team. Wedge had a stroke before a game this time last year and had to be carried off the field. He later found his oxygen level was only about 80 percent while he slept.
– I’ll conclude this list with one of the greatest running backs in NFL history, Tony Dorsett. This Hall of Famer is part of the Pro Player Health Alliance, an organization dedicated to helping former NFL players and the public through providing testing and treatment options for those who suffer from sleep apnea.
– I hope this will help you, and if not, I hope it has at least been interesting.
– Until tomorrow, keep moving forward.