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5 Keys to Creating Quality Dental Content

Patient Attraction Podcast 316

Hi, Colin Receveur here, and I hope your new year is going well so far. To help make sure this year is prosperous for you and your practice, today I am going to talk about creating quality content for your website. Stay with me. I’ll be right back.

– While keywords are the foundation of any SEO efforts, content remains the most important consideration.

– Even if you have the most accurately targeted keywords possible and they are used perfectly, if you do not

have the right content, your practice will go unnoticed – or it might even fail online.

– Here are five keys to making sure your content is effective:

  • original
  • compelling
  • informative
  • accurate
  • optimized

– Let’s look at them in a little more detail.

  1. Always create original, well-written content.

– You need to make certain that you are using 100% original information on your website.

– Duplicate content will actually get you penalized by Google and other search engines.

– If you do not feel capable of writing good, original content, it is worth hiring a professional writer to do it for you.

– If you have hired one of those inexpensive, template-based dental website-building companies, you almost certainly have duplicate copy and are getting ZERO SEO value for it.

  1. Your content must be compelling – that is, it must provide real, actionable information for your visitors.

– It should evoke a response in them, encouraging them to take an action, whether that action is calling

to set up an appointment, signing up for your newsletter, emailing for more information on a particular service, or something else entirely.

  1. Your content must be informative and filled with value.

– Whether exploring the topic of teeth cleaning, whitening technology or dental diseases, it should offer real information of use to your visitors.

– Remember, your visitors are seeking specific information when they visit your website.

– Therefore, you need to make it easy to find and easy to digest.

  1. The information that you present to your visitors must be accurate.

– If you offer inaccurate information, you will alienate your visitors.

– You must strive for 100% accuracy in all of your content, whether you are describing specific dental procedures, highlighting cost breakdowns, or explaining why patients might want a particular service.

– If your information is inaccurate, you can expect your visitors to realize this and penalize you with reduced traffic and bad word of mouth.

  1. Finally, your content must also be optimized with your chosen keywords.

– Use your keywords sparingly, but make sure that they are present in your content.

– Hitting a natural density in your usage is vital.

– You should average one keyword or keyword phrase for every 100 words of text in your content.

– Consumers have become increasingly savvy and can tell the difference between a page written with readability and transparency in mind versus one written for search engines.

– Don’t sacrifice substance for optimization.

– If you use keywords to get them to your site, make sure it’s worth their time when they get there.

– If you write naturally about topics that are important to patients, the keywords will fit naturally in the copy.

– I trust these tips for creating quality content have been helpful to you.

– Thanks for joining me today.

– I look forward to speaking to you tomorrow.

– Until then, keep moving forward.

READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.