Patient Attraction Podcast 316
Hi, Colin Receveur here, and I hope your new year is going well so far. To help make sure this year is prosperous for you and your practice, today I am going to talk about creating quality content for your website. Stay with me. I’ll be right back.
– While keywords are the foundation of any SEO efforts, content remains the most important consideration.
– Even if you have the most accurately targeted keywords possible and they are used perfectly, if you do not
have the right content, your practice will go unnoticed – or it might even fail online.
– Here are five keys to making sure your content is effective:
– Let’s look at them in a little more detail.
- Always create original, well-written content.
– You need to make certain that you are using 100% original information on your website.
– Duplicate content will actually get you penalized by Google and other search engines.
– If you do not feel capable of writing good, original content, it is worth hiring a professional writer to do it for you.
– If you have hired one of those inexpensive, template-based dental website-building companies, you almost certainly have duplicate copy and are getting ZERO SEO value for it.
- Your content must be compelling – that is, it must provide real, actionable information for your visitors.
– It should evoke a response in them, encouraging them to take an action, whether that action is calling
to set up an appointment, signing up for your newsletter, emailing for more information on a particular service, or something else entirely.
- Your content must be informative and filled with value.
– Whether exploring the topic of teeth cleaning, whitening technology or dental diseases, it should offer real information of use to your visitors.
– Remember, your visitors are seeking specific information when they visit your website.
– Therefore, you need to make it easy to find and easy to digest.
- The information that you present to your visitors must be accurate.
– If you offer inaccurate information, you will alienate your visitors.
– You must strive for 100% accuracy in all of your content, whether you are describing specific dental procedures, highlighting cost breakdowns, or explaining why patients might want a particular service.
– If your information is inaccurate, you can expect your visitors to realize this and penalize you with reduced traffic and bad word of mouth.
- Finally, your content must also be optimized with your chosen keywords.
– Use your keywords sparingly, but make sure that they are present in your content.
– Hitting a natural density in your usage is vital.
– You should average one keyword or keyword phrase for every 100 words of text in your content.
– Consumers have become increasingly savvy and can tell the difference between a page written with readability and transparency in mind versus one written for search engines.
– Don’t sacrifice substance for optimization.
– If you use keywords to get them to your site, make sure it’s worth their time when they get there.
– If you write naturally about topics that are important to patients, the keywords will fit naturally in the copy.
– I trust these tips for creating quality content have been helpful to you.
– Thanks for joining me today.
– I look forward to speaking to you tomorrow.
– Until then, keep moving forward.