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Patient Attraction Episode 809
Every piece of your dental marketing has to work for you, not against. The “just thought I’d check in” email for your current and prospective dental patients usually works against you. After the break, I’ll share some “dental do-insteads” to replace check-in emails.
– I’m Colin Receveur.
– Welcome to the Patient Attraction Podcast.
– At SmartBox Web Marketing, we’re big fans of dentists using drip email campaigns to stay in front of patients until they’re ready to buy.
– But too many dentists waste time, money, and potential new patients by sending emails that are basically worthless.
– I’m talking specifically about the check-in email.
– You know the one – “We haven’t heard from you, or heard back from you, so I thought I’d check in.”
– Those are not only a complete waste; they can also cost you.
– They take up your patients’ time and offer them nothing of value in return.
– The only time that you should use check-in emails is to follow up with a patient who hasn’t taken an action that he or she agreed to take.
– That could be scheduling a new appointment, following up on your recommendations, or not paying their bill.
– Here are 5 things to do with your emails instead of just “checking in.”
– Number 1: Send them an article or how-to that pertains to their needs.
– That might be something on managing gingivitis or a discussion about implants.
– Stay in front of them by providing value, not cliches.
– Number 2: Send them a relevant offer.
– Think savings on a cleaning, exam, or solution that’s relevant to their needs.
– Number 3: Send an email that builds trust.
– That can be a social email about the people in your practice, a relevant patient success story, or a new procedure that you’re offering.
– Number 4: Introduce them to your social media.
– Twitter, Facebook, Instagram, or your blog are all possibilities.
– Again, you’re offering value by providing useful information.
– And number 5: Express concern.
– You have patients who need what you have to offer but haven’t pulled the trigger.
– Dental problems only get worse over time, and you need to reinforce that for your patients.
– You can consider offering special financing, terms, or some other incentive to get them to take action.
– Save the dental “check-in” email for specific cases.
– Follow these 5 tips to make your emails work for you by attracting more repeat business and new patients.
– Join me for the next podcast.
– Until then, keep moving forward.