Is your marketing helping, hurting, or making no difference?
Take our quiz and find out!
Patient Attraction Episode 396
It’s hard to believe blogging has been around for 20 years, though it’s only been popular for a little more than 15. In that time, marketers have been able to study, revise and distill what makes a blog successful. I’ll tell you how dentists can write successful blogs when we return.
– Colin here, and today I want to talk to you about blogs.
– A blog is a website where you can write your thoughts on any topic and publish it for a specific group or the public to consume.
– For our purposes, we’re going to talk about dental blogs.
– On our staff, we have three writers with master’s degrees who write our blogs.
– We shoot for 500 or more words, up to about 1,500 words for each blog.
– We also target our blogs at about an 8th-grade reading level.
– While I may not be able to help you write like them, today I want to give you 5 types of blogs that will help keep dental prospects engaged.
- The first is the personal blog.
– This is where you tell the readers about yourself.
– This might be why you became a dentist, experiences with dentistry when you were younger, or what you like most about being a dentist.
– This also might be about your community involvement or your family.
– This is an opportunity to relate to and connect with your potential patients.
– As I always say, people do business with people they like.
- The second is a good checklist.
– People love checklists.
– This could be a checklist as simple as steps for buying a good toothbrush.
– It could also be the signs of gum disease or oral cancer.
– As an added bonus, make sure the blog is printable and sharable.
- Tips are good too, and the longer the list, the better.
– But don’t put obvious stuff on there.
– That’s a sure way to get people to bounce off of your blog.
– A tip list about choosing the right toothpaste or finding a sports mouthguard could get a lot of traffic and help a lot of people.
- Fourth, a detailed report on one specific item.
– For instance, rather than talk generally about the specifics of dental implants, talk only about the benefits of titanium in implants.
– Or the risks of amalgam fillings.
– This is a good way to work in dental keywords to build your SEO.
- Finally, a broad explanatory post.
– This is going to be your bread and butter.
– Pick a topic, talk about it broadly.
– But talk about it in a way that answers the readers questions or problems.
– How to pick a new toothbrush is a boring topic.
– How to pick the RIGHT toothbrush is a useful topic.
– Follow these five tips and you’ll have a successful dental blog following in no time.
– Come back tomorrow and I’ll give you strategies to help in your writing.
– Until then, keep moving forward.