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Patient Attraction Episode 161
Hello everyone. We’ve spent the last six days looking at results from a Gallup poll released a few months ago. When we come back, I’m going to help you translate all that data into new patients. Stay tuned.
– Just to recap, Gallup asked 178,000 Americans last year whether they visited the dentist in the previous 12 months as part of the Gallup-Healthways Well-Being Index. This mirrors a 2008 survey by Gallup.
– They found:
– 64.7 percent of Americans visited the dentist.
– 67.2 percent of women and 62 percent of men saw a dentist.
– There is a large racial divide between Asians and whites, and blacks and Latinos in going to the dentist.
– The older you are, the more likely you are to see a dentist … until you hit 65, and then you drop significantly.
– The more money you have, the more likely you are to see a dentist.
– And married people are more likely to see the dentist than any other marital status, especially those who are separated.
– So here are four ways you can market to this information.
– First, 35 percent of people aren’t seeing any dentist.
– You don’t have to convince them you are the RIGHT dentist.
– You have to convince them to GO to the dentist.
– I would encourage all of you to market to two things: dental fear and the overall health risks of not going to the dentist.
– Fear is the number one reason people don’t go to the dentist.
– And the Gallup poll noted that poor oral care can lead to many potential negative health outcomes.
– Recent medical research has indicated that poor oral health may be linked to both heart disease and stroke.
– Maternal periodontal disease, too, has been linked to preterm births, and may increase risks for other diseases such as diabetes.
– We have proven with our clients that those two topics will bring in more and better patients.
– Second, Hispanics are a growing market.
– The data shows that on 55 percent of Hispanics regularly see a dentist BUT, and it’s a big but, that number increased 1.5 percent over 2008.
– It is one of the few areas that saw growth among any of the ways Gallup sliced its data.
– Disposable income is increasing among the growing Latino population.
– Be the first in your area to capture this market.
– Third, look at the age data.
– There is huge opportunity among young people.
– You may not get rich off of All on Four dental implants, but you can set up a patient base for the next 30 years or more.
– Look at ideas like free Wi-Fi in your waiting room and having a great mobile web presence. You should also have great social media exposure to maintain contact with those who become your patients.
– Finally, market to couples. This demographic is the highest for going to the dentist, yet 30 percent did not go in the last year.
– Offer dual appointments so couples can come to see you at the same time.
– On the other end of the spectrum, look to explain filing insurance or not using insurance at all to overcome the objections of separated couples who don’t want to hassle with using the estranged spouse’s policy.
– These are just a few strategies.
– If you really want to know how to attract more and better patients, you should get my new book, “Attract More Patients in the Next Six Months Than in the Last Six Years.” The book is the culmination of all my marketing expertise, and it can be yours for only the $4.99 cost of shipping at www.MoreAndBetterPatients.com.
– If you like what you’ve seen in these podcasts and you want some help getting your online marketing revved up, you should schedule a Patient Attraction System Blueprint Session. They are free to serious dentists who want to see a patient attraction system that can double their practice. For more information, go to smartboxdentalmarketing.com/blueprint.