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Patient Attraction Episode 165
Colin Receveur here and today we look at the first of 7 stages of lifecycle marketing: Attract interest. Let’s get noticed when we return.
– Today is Tuesday, July 8, and today I’m going to talk about how to get someone who has no affiliation with your business to notice you.
– After all, just because you open up a new practice and have someone like us build you a beautiful, functional new website doesn’t mean people are immediately going to start marching through the door.
– This is a very broad topic because there are lots of ways to do it.
– I’m going to narrow it down to 4 ways to attract interest.
– Let’s talk about the most obvious first: advertising.
– Advertising is the part of marketing where you actively go to a group of unknown people and say, “Look at me!”
– Obviously, this can be very broad, such as billboards; newspaper, radio and television ads; and skywriting.
– I just threw that last one in there to make sure you’re paying attention.
– Advertising can also be more targeted, such as through search engine optimization, AdWords, Facebook ads, and direct mail to selected neighborhoods around your practice.
– Finally, advertising can be very targeted, such as letters and emails to existing clients; retargeting ads to individuals who visit your website; and coupons or offers to specific patients you haven’t seen in a while.
– But advertising is not the only element to marketing.
– For instance, you practice’s appearance and location.
– A new shiny building in an upscale part of town sets an entirely different tone than a run down office in a 40-year-old shopping center in a blue collar part of town.
– Your reputation is another part of your marketing, and one you need to stay on top of. You can attract more and better patients simply by improving the quantity and quality of your word-of-mouth advertising.
– Your brand is also part of your marketing. What do your colors, logo and “voice” say about your practice to potential patients?
– You must take all of this into account when reaching out to prospects.
– OK, so you’re hitting the ears and eyeballs of potential patients. Now what?
– I’ll tell you how to capture leads tomorrow.
– Until then, keep moving forward.