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Patient Attraction Episode 710
Yesterday, I talked about how dentists can handle a public relations crisis. Today, I’ll discuss the positive side of public relations – the media interview. If that idea makes you nervous, don’t be! I’ll be back after the break with some great tips for giving a great interview. Stay tuned.
– Getting in front of the media is a good way to promote your practice.
– That public awareness can boost your online presence and help lead to more new patient conversions.
– If you’re dreading the idea of an interview, relax.
– 3 out of 4 people fear speaking in public.
– However, not all interviews are done on-camera or in a radio station studio.
– Some are done over the phone or via email.
– And these 11 tips will help you prepare to ace your interview.
– The first is to clarify how the interview will be done and exactly what the purpose is.
– Number 2, nail down the topic so you can do some preparation beforehand.
– If you’re not the right person to talk about that topic, decline the interview.
– Third, develop some frequently asked questions and some clear, simple answers.
– Remember, you’re the expert, but you’ll be read, heard, or seen by non-experts.
– Tip number 4: Nail down 3 to 5 key messages that you want to get across during the interview.
– Develop some keywords for each to help you remember them.
– Fifth, if it’s appropriate, have statistics ready to back up your messaging.
– Sixth, practice! Have someone you know ask you questions so you can respond.
– Try phrasing things in different ways so that you’re comfortable saying them.
– Keep your answers short, under a minute at most.
– Seventh, get ready to field some tough questions.
– Interviews sometimes go in unexpected directions.
– For instance, NEVER criticize a competitor during an interview.
– The eighth tip is to NEVER let yourself be provoked into saying something you don’t want or intend to.
– It’s okay to redirect the interview back to your key messages.
– You can say something like, “I can’t speak to that, but the important thing to know is …”
– Tip 9: Keep it factual and honest.
– Don’t lie, exaggerate, or distort.
– Once an interview is in the public sector, it’s out there forever.
– Tip 10 comes after the interview.
– Send the interviewer a thank-you note and add any clarifications to what you said.
– You can correct any inaccurate information, but you can’t edit the interview.
– And tip 11, USE the interview.
– Get a copy and post it to social media. Make sure you tag and thank the interviewer.
– Interviews are great public relations opportunities that can be enjoyable.
– Are you ready to fast-track your success? Are you ready for more patients, more profits, and more freedom? If so, go to smartboxdentalmarketing.com/application or just smartboxdentalmarketing.com and click the green button on the side that says “Get your Marketing Analysis.”
– Join me tomorrow for tips on how to maximize your connection with your social media followers.
– Until then, keep moving forward.