11 Media Interview Tips for Dentists

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Patient Attraction Episode 710

Yesterday, I talked about how dentists can handle a public relations crisis. Today, I’ll discuss the positive side of public relations – the media interview. If that idea makes you nervous, don’t be! I’ll be back after the break with some great tips for giving a great interview. Stay tuned.

– Getting in front of the media is a good way to promote your practice.

– That public awareness can boost your online presence and help lead to more new patient conversions.

– If you’re dreading the idea of an interview, relax.

– 3 out of 4 people fear speaking in public.

– However, not all interviews are done on-camera or in a radio station studio.

– Some are done over the phone or via email.

– And these 11 tips will help you prepare to ace your interview.

– The first is to clarify how the interview will be done and exactly what the purpose is.

– Number 2, nail down the topic so you can do some preparation beforehand.

– If you’re not the right person to talk about that topic, decline the interview.

– Third, develop some frequently asked questions and some clear, simple answers.

– Remember, you’re the expert, but you’ll be read, heard, or seen by non-experts.

– Tip number 4: Nail down 3 to 5 key messages that you want to get across during the interview.

– Develop some keywords for each to help you remember them.

– Fifth, if it’s appropriate, have statistics ready to back up your messaging.

– Sixth, practice! Have someone you know ask you questions so you can respond.

– Try phrasing things in different ways so that you’re comfortable saying them.

– Keep your answers short, under a minute at most.

– Seventh, get ready to field some tough questions.

– Interviews sometimes go in unexpected directions.

– For instance, NEVER criticize a competitor during an interview.

– The eighth tip is to NEVER let yourself be provoked into saying something you don’t want or intend to.

– It’s okay to redirect the interview back to your key messages.

– You can say something like, “I can’t speak to that, but the important thing to know is …”

– Tip 9: Keep it factual and honest.

– Don’t lie, exaggerate, or distort.

– Once an interview is in the public sector, it’s out there forever.

– Tip 10 comes after the interview.

– Send the interviewer a thank-you note and add any clarifications to what you said.

– You can correct any inaccurate information, but you can’t edit the interview.

– And tip 11, USE the interview.

– Get a copy and post it to social media. Make sure you tag and thank the interviewer.

– Interviews are great public relations opportunities that can be enjoyable.

– Are you ready to fast-track your success? Are you ready for more patients, more profits, and more freedom? If so, go to or just and click the green button on the side that says “Get your Marketing Analysis.”

– Join me tomorrow for tips on how to maximize your connection with your social media followers.

– Until then, keep moving forward.


If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.