10 Things to Hate About Dental Blogs

Play Video

Patient Attraction Episode 277

Hello everyone, and welcome to the Patient Attraction Podcast. I am Colin Receveur and today is Thursday, December 11. Today and tomorrow, I want to talk about blogging. Not about the content, but about the technical mistakes that cost you credibility and readers. Stay tuned.

– So to give you some pointers on how to write better blogs, I turned to the folks at GrammarCheck.net.

– It’s the grammar checker used by our writing team here at SmartBox Web Marketing.

– GrammarCheck published an infographic with 10 common blog-writing mistake, and we’re going to look at the first five today and the second five tomorrow.

– Let me be clear up front: I am no grammar Nazi.

– But one of the purposes of writing blogs is to build your credibility by establishing your expertise.

– If your blogs are filled with these 10 mistakes, they COST you credibility.

– Without further ado:

1. Sentence fragments, run-ons and comma splices.

– I don’t want to get too bogged down in any of these.

– Suffice it to say, make sure each sentence has a subject and a verb, and don’t try to jam too much into one sentence

2. Be careful with words that sound the same.

– Here are three:

– There means location.

– Their means belonging to them.

– They’re means they are.

– There are lots of others: its/it’s, your/you’re are two other examples.

– Use the correct word so you don’t look foolish

3. Use the same tenses.

– If you are writing in the present, stay in the present.

– If you are writing in the past, stay in the past.

– Just don’t go back and forth in the same blog

4. Commas.

– Even within our own writing staff, few things cause as much debate as the appropriate use of the comma.

– I won’t go into GrammerCheck’s 5 comma rules, but I again urge you to be consistent.

5. Organization.

– Keep your work organized.

– That may mean using an outline, listing, clustering or any number of other techniques.

– Which method you use is less important than having a clear plan on how you are going to say what you want to say.

– Come back tomorrow and we’ll look over the final 5 writing mistakes that cause people to stop reading your blogs.

– Until then, keep moving forward.