Patient Attraction Episode 277
Hello everyone, and welcome to the Patient Attraction Podcast. I am Colin Receveur and today is Thursday, December 11. Today and tomorrow, I want to talk about blogging. Not about the content, but about the technical mistakes that cost you credibility and readers. Stay tuned.
– So to give you some pointers on how to write better blogs, I turned to the folks at GrammarCheck.net.
– It’s the grammar checker used by our writing team here at SmartBox Web Marketing.
– GrammarCheck published an infographic with 10 common blog-writing mistake, and we’re going to look at the first five today and the second five tomorrow.
– Let me be clear up front: I am no grammar Nazi.
– But one of the purposes of writing blogs is to build your credibility by establishing your expertise.
– If your blogs are filled with these 10 mistakes, they COST you credibility.
– Without further ado:
1. Sentence fragments, run-ons and comma splices.
– I don’t want to get too bogged down in any of these.
– Suffice it to say, make sure each sentence has a subject and a verb, and don’t try to jam too much into one sentence
2. Be careful with words that sound the same.
– Here are three:
– There means location.
– Their means belonging to them.
– They’re means they are.
– There are lots of others: its/it’s, your/you’re are two other examples.
– Use the correct word so you don’t look foolish
3. Use the same tenses.
– If you are writing in the present, stay in the present.
– If you are writing in the past, stay in the past.
– Just don’t go back and forth in the same blog
– Even within our own writing staff, few things cause as much debate as the appropriate use of the comma.
– I won’t go into GrammerCheck’s 5 comma rules, but I again urge you to be consistent.
– Keep your work organized.
– That may mean using an outline, listing, clustering or any number of other techniques.
– Which method you use is less important than having a clear plan on how you are going to say what you want to say.
– Come back tomorrow and we’ll look over the final 5 writing mistakes that cause people to stop reading your blogs.
– Until then, keep moving forward.