Patient Attraction Episode 383
I came across a graphic recently that called social media “The Rock Star of Online Marketing.” I’m going to tell you why I think that is a 100 percent accurate description when we return.
– Thanks for joining me on this fantastic Saturday, April 4.
– I am Colin Receveur, founder and CEO of SmartBox Web Marketing.
– If you’ve watched this podcast for any length of time, you know I am not a fan of dentists using their time or resources trying to organically chase patients through social media.
– The ROI just isn’t high enough.
– Today I thought I’d share some statistics I have compiled about Facebook and let you make your own decision.
– This came about because of the graphic I saw called “Social Media: The Rock Star of Online Marketing.”
– As soon as I saw that name, I thought: They are exactly right.
– Like most current rock stars, social media’s popularity is based on:
– And not on quality or value.
– I don’t mean to sound like an old man saying, “Back in my day, music was music. Today, it’s CRAP.”
– But you can’t compare the music of today to that of previous decades.
– Social media has all those same attributes.
– But you be the judge.
– Here are some social media stats, primarily about Facebook:
- There are 1.39 billion active Facebook users worldwide.
- 91% of online adults use social media regularly.
- 71% of women and 62% of men use social media regularly. I covered how women dominate social media almost a year ago in the May 27 and May 28 Patient Attraction Podcasts.
- 38% have recommended a brand they like.
– Sounds pretty good, right? Not so fast.
- Only 0.5% of Facebook fans engaged with a brand they “liked.”
- Users are on Facebook an average of 6.75 hours PER MONTH. That’s right, across 30 days.
- Posting on Facebook only reaches 6 percent of the people who follow your Facebook page. I covered this in a podcast (Patient Attraction Episode 151: Shocking Information About Facebook Marketing) last year as well.
- Time magazine reports that number is going to drop to 1 to 2%.
- Facebook finished 2014 with $12.5 billion in total revenue.
- 90% of that is from ad revenue.
– We use Facebook ads to help dentists market to existing patients.
– But we don’t recommend using Facebook to find new patients.
– People are not on Facebook looking for a dentist.
– Now you have some data, and you can decide whether to follow that advice or not.
– Until tomorrow, keep moving forward.