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Patient Attraction Episode 353
It’s day 4 of our look at how to redesign your dental website. Today we’re going to talk about some more behind-the-scenes coding stuff. But it’s stuff you’ve got to know if you want to do a good job on your redesign. Stay tuned.
– It’s Colin here on Thursday, March 5.
– This is the second day we’re going to look at programmer stuff that you MUST know if you want to successfully lead your website redesign.
- First, let’s talk about URL structure.
– The URL is the full name of the page you are on, such as http://smartboxdentalmarketing.com/our-team.
– Some websites have URLs with seemingly meaningless numbers and letters tacked on at the end.
– That’s bad.
– Not only is that bad for users, it’s bad for search engines.
– If you’ll notice in the URL I mentioned before, there is a hyphen between our and team.
– Here is why that is important:
– Google can return one or more words in a URL as part of a Google search if the words have hyphens between them.
– If the words have traditional underscores between them, Google only returns results if you search connected words.
– That means using hyphens will get you more search engine results than underscores.
– It also means your URLs should contain your top keywords.
– I bet you didn’t know the names of your pages were so important, did you?
- Next, you’ve got to get rid of low-quality sites that have linked to you.
– Normally backlinks are good.
– But your Google Webmaster Tools will show you any penalties derived from low-quality links.
– Those same tools will allow you to essentially disavow yourself of those links.
– Here’s how that happens: Once upon a time, web design firms and marketers would build bunches of backlinks from worthless websites.
– Then Google Penguin came along in 2012 and started penalizing sites for having these low-quality links.
– So you’ve got to get rid of them.
– Again, I don’t expect you to know how to do this yourself.
– But make sure that whoever you hire to do it for you does.
– You don’t have to know how to do it, but you should know the right questions to ask.
– Come back tomorrow and we will conclude our series
– Until then, keep moving forward.