Patient Attraction Episode 350
Today we are going back to the inception of SmartBox Web Marketing, when we really were more of a dental website design firm. Over the next week, I’m going to give you 10 mistakes not to make when redesigning your website. Stay tuned.
– Back when I first started the company, just building a website was enough to get new patients online.
– In the decade since then, attracting patients has become exponentially more difficult.
– But one thing remains the same: an engaging website helps you attract more and better patients, and a bad website costs you new patients.
– Now, let’s be clear: redesigning your website IS NOT enough on its own to get you more patients, more profits and more freedom.
– You must do the SEO work, the video work, the advertising behind the scenes.
– But your website is the hub of your web marketing efforts.
– It HAS to be excellent.
– So here are 10 ways over the next two days not to mess it up!
- Keep what works on your existing site.
– Hey, not everything on your current site is terrible.
– Maybe some aspect of the design is memorable and eye-catching.
– Maybe the organization of the site is spot on.
– You’ve got to look at your analytics, see which pages get the most visits and which ones people stay on the longest.
– Look at the keywords that are bringing people to your site.
– See which pages are indexed.
– Use the pages that get heavy traffic and keep viewers longer, and dump the rest.
- Make decisions for people, not search engines.
– That may sound odd after telling you to look at some things that involved SEO and metrics, but it’s really not.
– Because those are just reflections of how people are finding and using your site.
– That also means that when you decide to rewrite and reorganize your website, keep your prospects and patients in mind.
– Because Google searches in a conversational way, you need to write that way.
– While keywords are important in your metadata, readable copy is more important on your pages.
– Pages that are easy to navigate are important.
– Content that informs is important.
– SEO is important, being prospect-friendly is more important.
– As I always say: Put people first, and the rest will work itself out.
– Come back tomorrow and I’ll continue my thoughts on SEO.
– Until then, keep moving forward.