Is your marketing helping, hurting, or making no difference?
Take our quiz and find out!
Patient Attraction Episode 350
Today we are going back to the inception of SmartBox Web Marketing, when we really were more of a dental website design firm. Over the next week, I’m going to give you 10 mistakes not to make when redesigning your website. Stay tuned.
– Back when I first started the company, just building a website was enough to get new patients online.
– In the decade since then, attracting patients has become exponentially more difficult.
– But one thing remains the same: an engaging website helps you attract more and better patients, and a bad website costs you new patients.
– Now, let’s be clear: redesigning your website IS NOT enough on its own to get you more patients, more profits and more freedom.
– You must do the SEO work, the video work, the advertising behind the scenes.
– But your website is the hub of your web marketing efforts.
– It HAS to be excellent.
– So here are 10 ways over the next two days not to mess it up!
- Keep what works on your existing site.
– Hey, not everything on your current site is terrible.
– Maybe some aspect of the design is memorable and eye-catching.
– Maybe the organization of the site is spot on.
– You’ve got to look at your analytics, see which pages get the most visits and which ones people stay on the longest.
– Look at the keywords that are bringing people to your site.
– See which pages are indexed.
– Use the pages that get heavy traffic and keep viewers longer, and dump the rest.
- Make decisions for people, not search engines.
– That may sound odd after telling you to look at some things that involved SEO and metrics, but it’s really not.
– Because those are just reflections of how people are finding and using your site.
– That also means that when you decide to rewrite and reorganize your website, keep your prospects and patients in mind.
– Because Google searches in a conversational way, you need to write that way.
– While keywords are important in your metadata, readable copy is more important on your pages.
– Pages that are easy to navigate are important.
– Content that informs is important.
– SEO is important, being prospect-friendly is more important.
– As I always say: Put people first, and the rest will work itself out.
– Come back tomorrow and I’ll continue my thoughts on SEO.
– Until then, keep moving forward.