SmartBox’s 10 Things You Need To Ask Your Dental Marketing Company #3

Are You Fully Transparent in Monitoring And Tracking My Campaign Results?

One of the things that dentists hate is “doublespeak” technical talk from their marketing providers. This is particularly true in the online area. Impressions, views, like, hits, and clicks are good and necessary things, but here’s the uncomfortable truth – they don’t make you a single dime.

When it comes to dental marketing, there’s only metric that really matters, and that’s butts in chairs. Everything else – hits, clicks, and so on – is a means to get more of the patients you want into your practice.

That’s how you make money, and that’s how dental marketing pays for itself.

What’s the old saying? “Accept no substitutes.” Your dental marketing provider should be able to show you precisely how your marketing is generating new patient calls to your practice. Ideally, you’d also know how many of those calls result in appointed patients.

There’s Many A Slip Between The Phone And The Chair

We understand that every dentist thinks their front office staff does a fantastic job appointing new patient callers. Unfortunately, that’s not always true. SmartBox has hard data to show (based on our extensive sampling) that almost all dental practices miss answering a significant number of phone calls during business hours.

There are also astounding numbers of hang-ups after being placed on hold, patients not appointed who could have been appointed, and other missteps.

This is not to criticize anyone’s front office. They’re great people doing the best they can in very busy dental practices and amid a load of distractions. But these missteps cost dentists’ dearly. Every new patient caller who isn’t appointed represents a complete waste of your marketing dollars.

How We Do It

SmartBox tracks and records all your new patient (NP) calls and segments them by marketing campaign. SmartBox’s team of (real, actual people) analysts review every call and mark them by category – scheduled new patient, not scheduled new patient, not answered, existing patient, miscellaneous.

If there are any problems with your front office’s phone technique or availability, you’ll know it and you can take corrective action.

However, SmartBox’s campaign tracking doesn’t stop there. Our fully transparent, HIPAA-compliant Practice HQ™ is available 24/7 so you can review Key Reporting Indicators and Patient Attraction Metrics that really matter to you. The interface is both very intuitive and easy to use, so your learning curve is next to nothing.

Why We Do It

SmartBox is comprehensive dental marketing services provider. We handle every aspect of promoting your practice so you can focus on actually doing the dentistry. We do it all, and we report accurately and in near real-time about your results.

You don’t have to take our word for it, though. We’ll let Dr. Jonathan Gilbart of Hagerstown, Maryland speak for us.

I’ve had different companies in the past. They’re good at this, they’re good at that, but they don’t put it all together. I don’t have time to put it all together. I want to focus on my patients and focus on what their needs are. I like to tinker with the stuff, but to be honest, I’m not that great at it. So, I wanted to find a company that could do everything, as far as marketing, for me. I decided to make the leap of faith, and I’m glad that I did because I’ve been very happy with SmartBox and their ability to take all the stuff, put it together, and handle that aspect so I can focus on my patients.”

If you, like many dentists, aren’t happy with the transparency of your current marketing firm, or results they obtain for you, consider partnering with SmartBox.