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Selling Ice Cubes to Eskimos

Marketing hasn’t changed in the last 200 years.

If you break it down to it’s simplest form, you must first identify a group of people with a “burning” problem to solve.

Then, offer them the solution.

If you try to sell “ice cubes” to “eskimos” you aren’t going to fare well.

Why? Because eskimos don’t have any problems with needing their drinks cold.

You’ll never find patients on social media for the same reason: they don’t have a problem.

They are keeping up with their family, or as my wife says, “stalking her old college friends.”

When people have a problem that needs solved, what do they do?

Where do they go?

How do they begin their process of finding the solution?

Those are the questions you want to ask yourself.

Identify that group of people, and you’ll find new patients.

Or simply let them identify themselves..

READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.