Is your marketing helping, hurting, or making no difference?
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How’s your dental practice marketing working for you? If you’re like the great mass of dentists, you advertise low prices, insurance acceptance, and specials. You can keep a practice going with that approach, but you’ve probably discovered that it’s a lot of work.
Marketing to prospects that are barely able to afford your services brings a stream of price-shoppers, insurance-driven patients, and one-and-dones. Since those patients typically have little or no loyalty to your practice, you’re constantly laying out cash every month for newspaper ads, radio spots, and/or postcard campaigns.
Basically, you’re paying too much for too little in return. And you’re having to work a lot of hours to make any money.
You remember that famous line from Star Wars: “These aren’t the droids you’re looking for.” This probably isn’t the dental practice you were looking for, either.
Stop Throwing Away Money on Marketing
There are few dental practices that can afford to waste money marketing to low case-value patients, and yet it’s astonishing how many practices keep doing just that month after month.
Let’s pose a simple question: if there was a way to get new patients with double the case value you’re getting now, would you take it? What if those same patients tended to become long-term patients, driving up the overall value even further?
There is such a way, and it’s proven to attract better dental prospects that represent much higher lifetime value to practices. It’s SmartBox’s industry-leading Patient Attraction System™, and it’s helping more than 550 dentists on three continents get the patients they want.
Let SmartBox Do It
SmartBox takes care of providing a steady stream of better patients to our doctors. Better patients are those with the ability and willingness to pay more for the right dentist. Better patients are about 20 to 30 percent of any given market and they tend to be very loyal to the dentist they choose.
Dr. James Kiehl of New Hampshire has this to say about working with SmartBox. “Some of the advertising I’ve done in the past was more offer-driven, free exam, X-ray kinds of things. When you bring patients in that way, you’re chasing them with the next offer or they’re chasing you for the next offer, all the way down the line.
“With the Patient Attraction System, a lot of the new patients already are very knowledgeable about what they’re looking for. Just the other day, I had a patient come in specifically wanting to talk about implants and he had heard us talk about implants and was ready to move forward. That’s been nice to have them come in already pre-educated as to what we do here.
“Since we’ve implemented our SmartBox Patient Attraction System, we’re definitely getting the quality patients that I want to see come into my practice.”
Visit www.smartboxdentalmarketing.com and click on the “Get Started” button. Schedule your free, no-obligation Practice Discovery Session™. Following the 25-minute phone call, SmartBox will send you your completely personalized, free, Patient Attraction Roadmap™.
Better patients are out there, and SmartBox will help you get them.