If you are attracting the wrong kind of patients, it’s because you are sending them the wrong message. Successful dental patient attraction requires you to match the message to your desired audience.
You should laser-focus your marketing to attract the patients YOU want. Period.
Your competitors are doing just that. Those patients who need $1,000, $10,000, and $50,000 procedures are going to someone. It’s just not you – or at least, not often enough.
At SmartBox, our industry-leading Patient Attraction System™ is all about bringing you the best prospects to meet your short- and long-term goals.
What’s The Purpose Of (Web) Marketing?
Fact: Your dental website is a tool used to attract the patients YOU want.
Ask yourself these questions:
If you want kids and teenagers, but every photo and video testimonial is of a senior citizen, who do you think you’re going to attract?
If you want to reduce your dependence on insurance claims, should your website emphasize all the insurances you accept?
If you want to do elective “big case” dentistry, are these types of patients looking for the discounted X-rays and cleanings you advertise?
Your website is a mirror for prospective patients. They should see themselves:
- in the images and videos you feature
- in the problems you solve
- in the way you write
- in the look and feel of the site
When your prospects are searching for a dentist, they look for dentists who seem to speak directly to them and their needs. If your images, videos, testimonials, and content speak directly to them, they will look to you to be their dentist.
Get Our Dental Website Audit
So now what? You’ve dumped a bunch of money into marketing to the wrong people. Should you dump in more money to change it?
You can take a random stab at guessing where your website falls short, or you can request a free Dental Website Audit from SmartBox. It will tell you and us what your website does well and what you need to fix to attract the patients YOU want.
Not ready to pull the trigger to get more and better patients? We understand. Continue to look around our website at the topics that interest you most, or click here to see the results we’ve achieved for hundreds of dentists across the country.