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I came across some very telling numbers in Simba’s Information Industry Forecast today…
Spending in the Yellowpages was down 16.2% in 2010, it’s 3rd consecutive double-digit decline (YP has declined every year since 2003). The 2011 outlook is similarly negative, and they are estimated to be down another 12% to $12.8 billion.
I checked in with Google to get their take on the situation, but they had no comment… I assume they were too busy growing 34% since last year and are on track to a $40 BILLION 2011.
When was the last time you opened the Yellowpages to find something?
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