Is your marketing helping, hurting, or making no difference?
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There are probably thousand of U.S. marketing firms offering services to dental practices. Some of those companies are good at what they do. Quite a few of them tend to specialize in one area marketing – search engine optimization, social media marketing, and content writing come to mind.
Not to “diss” any particular company, but there’s no “magic marketing bullet” that will consistently get you the new patients you need. It’s like having one tool in your toolbox; it’s just not up to tackling all the jobs that need to be done.
Today’s dental prospects overwhelmingly begin their search for a dentist online. So, you need search engine optimization to be found in local search. But what will your prospects find when they get to your website? Dentists tend toward a “fire and forget” view of their websites. It’s common for dental practice sites to remain untouched for five years.
That’s an eternity in internet time.
Today’s prospects are more savvy about the internet than ever before. You need updated website design and functionality, too, to avoid giving the impression that your practice is as dated as your website.
And let’s not forget the content on your site. When was the last time you updated it? And if you did update it recently, did you include the long-tail keywords that prospects in your market are searching or? Did you write it at about a middle-school reading level (optimal for online reading)? And did you focus on the benefits of receiving treatment from you instead of talking technique, training, or experience?
Everything above barely scratches the surface of what it takes to consistently get more patients in today’s hypercompetitive environment. This isn’t the 1970s or even the 1990s. This is the rapidly evolving, interconnected, online era and dentists who ignore that fact are risking the future of their practices.
Why Piecemeal Your Marketing?
You could outsource the different aspects of online and offline marketing to a number of vendors, but that’s far from an ideal solution.It would take a huge amount of your time to make sure your SEO provider works well with your content provider, and that your content provider works well with your Pay-Per-Click provider, and…
You don’t make money with marketing. You make money by seeing patients and solving their dental problems.
You can try to find a firm that advertises “full-service marketing.” Just be sure to 1) read the fine print on what they offer, 2) choose a company with a strong history in dental marketing (you’re not selling widgets), and 3) ask firm questions about how much of your time will be still devoted to overseeing and troubleshooting your marketing.
The optimal solution is to partner with SmartBox.
Our industry-leading Patient Attraction System™ helps dentists on three continents get more and better patients. We provide a steady stream of new patients so our doctors can focus on actually doing the dentistry, not riding herd on their marketing.
Visit www.smartboxdentalmarketing.com and click on the “Get Started” button.
Schedule your free, no-obligation Practice Discovery Session™. Invest 25 minutes of your time to learn how SmartBox’s industry-leading Patient Attraction System™ can provide a steady stream of new patients so you can focus on doing the dentistry.
Following the phone call, we’ll send you your free, individualized Patient Attraction Roadmap™. It’s yours to use as you wish.
There’s no smoke and mirrors with SmartBox. Just a proven system for getting you more and better new patients.