Staying on top of current internet trends and marketing tactics, we’re excited to announce that we’re now easily found via AOL Keyword SmartBox!
Wait. Stop. Hold up. This is 2011, not 1999.
At one point, this was THE linchpin in EVERY successful internet marketer’s play book. Nowadays, I don’t even know anyone who uses AOL, let alone their keywords.
Although a very dramatic example of a change in marketing tactics, trends and algorithms are in a constant state of flux these days. If you’re still handling your web marketing like you did in 2005, or even 2010, you will be left behind very quickly.
Google’s major December 2010 update, dubbed “Panda,” has completely changed the game (and continues to). No longer is it good enough to just throw up a website with good content. You must update your site regularly with unique & compelling content, you must have video, and you must be mobile.
The early adopters in any marketing trend – be it AOL keywords, Overture, AdWords, Local Search, Video SEO, or Mobile Marketing – always have a leg up on the rest of the herd (who eternally play catch-up).