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Marketing Tools vs. Marketing Solutions (Part 1) If you have a leaky faucet would you hire the plumber who told you all about the fittings and wrenches that he had on his truck? Or if you were looking for new landscaping for your home would the landscaper whose website talks about his awesome ...Read More
Plastic Mailers to Turbocharge Your Directmail Campaign Hey, Colin Receveur here. Today is Wednesday March 13th and I wanted to talk a little bit more about these plastic mailers that I touched on yesterday, the credit card mailers. I’ve just had a flood of questions. This is a new product ...Read More
How to Brand Yourself The Celebrity Dentist Good morning, today is Tuesday March 12th and today I’m going to talk about how you can brand your practice as the expert to become the celebrity dentist in your community. When you’re setting up your practice’s marketing there are two types of ...Read More
Google's Penalties for Over-Optimizing Your Website Hey, good afternoon, today is Saturday March 9th and I wanted to talk today, we’ve been seeing a lot of docs that have been hit with an over-optimization penalty from Google. Believe it or not in the middle of last year Google started rolling ...Read More
Entering The Conversation Already Going on in Your Patient's Head Good afternoon, Colin Receveur here, today is Wednesday March 6th and I’m just getting back in the saddle, had kind of a crazy Monday and Tuesday. We were out Thursday and Friday in New York, actually Thursday, Friday and ...Read More
The Maturity of Your Patients Searching Wanted to talk today about the maturity of your patient searches. I was actually flipping through dental town earlier and saw that there was a doctor asking about the differences between short tail and long tail keywords and he really didn’t want to ...Read More
Facebook vs. Google AdWords PPC Ads I got a question this morning from a client talking about Facebook pay-per-click advertising vs. Google AdWords pay-per-click advertising and I want to spend a few minutes and talk about the differences in each and the advantages and disadvantages and pros ...Read More
The Dental Consumer's IQ I want to talk today about dentist industries IQ. Was reading in a trade journal this morning that another marketing consultant had stated that the consumer IQ is at an all time low which I’m not sure I agree with. He went on to say that you need to make sure that ...Read More
The WRONG Video On Your Website Wanted to chat a little bit today about procedural vs educational video and what it means for your practice marketing. We get on a lot of sites and see the clinical videos, the KC videos and the smile vision and how the implant screws into the jaw and how you prep ...Read More
The Pitfalls of Your Website Hosting To better illustrate the points talked about in the video, I compared a WordPress based dental website on a shared hosting platform to one on a dedicated hosting platform. Over the past 15 minutes I ran the shared hosting website (Dr. Payet) against a ...Read More
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