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NEW ALBANY, IN – Colin Receveur, an internationally known dental web marketing expert, recently gave an interview on a popular dental podcast to discuss how dentists can grow their practices with targeted digital marketing.
The Delivering WOW Podcast with Dr. Anissa Holmes regularly features experts in dentistry, as well as information about dental practice management and dental marketing. Dr. Holmes is a dentist, social media expert, speaker and podcast host who works with dentists to create profitable practices. She also was voted by Dental Products Report as one of the “Top 25 Women in Dentistry.”
“In the podcast, I give away some of the biggest secrets that will help dentists find unique ways to draw more and better patients,” said Receveur, founder and CEO of SmartBox Web Marketing. “You can build a beautiful practice, but you need to use digital tools to see what’s working in your market and to target the patients you want to treat.”
Although SmartBox Web Marketing was incorporated in 2001, Receveur has worked with dentists since the mid-90s to develop a digital presence that draws new patients. Receveur said SmartBox Web Marketing dentists draw about 80 to 90 percent of their new patients using tools like SEO or pay-per-click advertising, but he urged podcast listeners to always track the results of their digital marketing.
“One of the biggest mistakes dentists make today with digital marketing is spending copious amounts of money on tools like pay-per-click advertisements or SEO without tracking results,” Receveur said. “When you get distracted with the latest gadgets without focusing on what’s working in your market, you’re setting yourself up for failure.”
Receveur told Dr. Holmes dental spending in the United States has been flat in the last seven years — before the economic recession — adding that the American population is up by 7 percent and total number of dentists has increased by 15 percent. According to the American Dental Association, the number of dentists is expected to double in the next 12 years.
With more competition and less money being spent on dentistry, Recevuer said it’s crucial for dentists to establish thorough and direct marketing campaigns that draw the patients they want to treat.
“You can’t expect to have a thriving dental practice by placing your sign on the shingle or putting your name in the Yellow Pages anymore,” Receveur said. “The website should serve as a dynamic repository and living document that is the platform for all of your digital marketing efforts. It humanizes you and gives people the social proof that your dental office is right for them.”
Doctors interested in achieving more profits and more freedom can download the podcast for free on Dr. Holmes’ website, http://www.deliveringwow.com.
SmartBox Web Marketing offers an industry-leading dental web marketing system that includes web design; content management; video and multimedia productions; phone call tracking; customer-relations management; search engine optimization; blogging; social networking; mobile marketing; and reputation enhancement.
Receveur is a nationally recognized speaker, author and Internet marketing expert. He has been featured in numerous dental publications, including Dental Economics magazine’s Dentistry IQ Video series and on the cover of The Profitable Dentist. SmartBox Web Marketing also has been featured as the corporate profile in Dentaltown, the number one dental trade magazine.
Receveur is the author of four best-selling books: The Dentists’ Strategy Guide to Video Marketing, How to Stay In Front of Your Patients Until They Are Ready to Buy, Web 3.0: What Every Dentist Must Know to Thrive in the New Economy and Attract More Patients in the Next 6 Months than in the Past 6 Years, which is available at www.MoreAndBetterPatients.com.
SmartBox Web Marketing’s office is at 819 Mount Tabor Rd., No. 8, New Albany, Ind., and can be reached at (888) 741-1413.
For more information about Receveur or SmartBox Web Marketing’s automated dental marketing, visit the company’s website at smartboxdentalmarketing.com.