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We hear from someone at least once a week “I never click on those sponsored listings and don’t know anyone that does” You might not be clicking, but thousands of other dental patients are. Some patients will only click on ads, others will only click on the free listings. If you ignore one or the other, you are losing out. Our dentist clients consistently show very large cases coming to their dental practice from just AdWords, so it’s a smart strategy to include for your dental marketing plan.