Google Ads was formerly called Google AdWords. Regardless, we hear this from someone at least once a week: “I never click on those sponsored listings and don’t know anyone that does.” You might not be clicking, but thousands of other dental patients are. Some patients will only click on ads, others will only click on the free listings. If you ignore one or the other, you’re losing out. Our dentist clients consistently show very large cases coming to their dental practices from just Google Ads, so it’s a smart strategy to include paid media in your dental marketing plan.