How do you target only the patients I want?

We’ve had many doctors find success by making themselves appear as “The Expert” in a particular niche in which they had specialized training. Even dentists who offer a broad array of services can become “Da Man” or the “Only doctor you should consider for sleep apnea” (for example). In your community, you can be the expert in several different niches if you approach things properly. By being the expert in a particular niche, you can attract the types of patients you want…you know, the ones that are qualified and have money to spend…