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A popular story has a boy named Ned Ludd smashing two knitting machines in 18th century England, trying to stave off the Industrial Revolution. Many like-minded people spent the final decades of the 1700s trying to fight progress, and now anyone who resists technological advancement is referred to as a Luddite.
Are you a modern-day dental marketing Luddite, trying to fend off automation? If so, you’re on the wrong side of history.
A little more than a century after the Luddites tried to stop machines from replacing people in industry, Henry Ford began mass producing automobiles. Now, hand-crafted goods are the exception.
This automation has even moved to marketing. At SmartBox, we use and sell a product called Infusionsoft. It is a customer relations management software made for small businesses.
It automates the messages potential patients receive from you once you capture their contact information.
Of course you can use Infusionsoft to send email newsletters and other publications so that everyone gets the same message. But you also can create and deliver emails based on conditional logic and customer behavior. In effect you treat each potential patient and his or her needs as its own marketing initiative.
The software does a lot of other cool stuff too. The main thing it does is keep you and your staff from having to manually keep up with staying connected to your existing and potential patients.
So you can be a Luddite and insist that you are giving patients a “personal touch,” or you can follow in the footsteps of Henry Ford, who said, “We don’t want tradition. We want to live in the present and the only history that is worth a tinker’s dam is the history we make today.”
If you want to find out how to really make history with your practice’s marketing efforts, get a copy of my new book “Attract More Patients in the Next Six Months Than in the Past Six Years” at MoreandBetterPatients.com.
These words have never been more appropriate than they seem today: keep moving forward.