Trains are incredible inventions. It’s amazing how this country is criss-crossed with parallel beams of steel so that these marvelous machines can haul all manner of goods from one place to another. They are incredibly efficient and could be considered the backbone of the good’s industry.
Yet they are limited to going only where tracks take them. But in that way, trains’ greatest weakness is their greatest strength.
Trains can only go in one direction, that is, wherever the tracks are headed. That’s bad if there are no tracks where the train needs to be.
But that’s good, as there are no detours from getting to the destination. That’s what I want to start this month with: don’t get detoured from your goals.
If you want to attract the patients you want, don’t get distracted by all the noise and shiny objects that people can throw at you. Don’t veer off track for every little thing.
Instead, focus on the things that work: a great website, video, strong content, blogging, SEO.
I’ll even wrap it all up in a nice little bow for you.
I’ve recently written a book called “How to Attract More Patients in the Next Six Months Than in the Past 6 Years,” and it could transform the future of your practice. If you’re interested, go to MoreAndBetterPatients.com.
You’ll pay nothing but shipping, and you’ll get a lot out of it.
Until next time, keep chugging forward.