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Why Orthodontists Must Master Local Search

Things aren’t looking that bright for a lot of orthodontists these days. There was a time when orthodontists pretty much had a lock on the business of correcting malocclusions. They did have a lock on treating more complex orthodontic cases. That all changed when Invisalign® was introduced. Suddenly, GP dentists could effectively treat mild to moderate orthodontic cases. And they did, signing up by the tens of thousands for Invisalign training. That was a serious blow to many orthodontists’ pocketbooks. Invisalign was challenge enough, but now ClearCorrect has tossed its hat in ...

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These Aren’t Your Dad’s Dental Patients

As someone once said, the rate of change of the rate of change is changing. That’s not a throwaway line. It’s a reflection of a stark truth that many dentists are slow to come to grips with. Today’s dental prospects are very different from the patients dentists treated just 10 or 15 years ago. The problems aren’t different, but the expectations of dental patients most certainly are. And those expectations are continuing to evolve quickly. The change in the rate of change poses significant challenges for dentists. It’s A Competition Thing Today’s dental prospects ...

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You Catch the “Fish” That Will Take Your Dental Bait

People who enjoy fishing know that certain kinds of lures and baits are better suited for attracting certain kinds of fish. There’s a lesson here for dentists. Most dentists advertise their practices the way that dentists have for decades. They offer low prices, specials, and discounts. Those are the bait, or the lure, in their marketing. And just as with fishing, only a certain type of patient will bite. That type of prospect is generally price-driven, insurance-driven, or a one-and-done patient with relatively low case value. But when it comes to attracting the new patients you need ...

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Track Down the Weaknesses in Your Dental Marketing

Dentists aren’t detectives, although some diagnostic puzzles may challenge your deductive skills. But one area where dentists can benefit from doing some investigation is their online marketing. Dentists aren’t trained as marketers. For that reason, many dentists’ marketing violates a lot of the rules that determine good marketing. That may or may not be the case with your marketing. Regardless, here are four mistakes that dentists’ make with their marketing that you should avoid at all costs. Number 1: Limiting the number of marketing channels Almost no business needs to be ...

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More is Not Better for Dental Websites

Content is and probably always will be king as far as Google is concerned, but dentists should be wary about adding content just to try to score higher in search engine results pages (SERP). That’s not to say that content doesn’t need to be kept fresh; that four-year-old article on dental implants isn’t likely to score well. But Google is far less concerned with the quantity of content than with the quality. Quality content is Expert, Authoritative, and Trustworthy and does an excellent job of answering searchers’ questions. If you’re loading down your website with additional ...

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Dentists Who Publish a Book Stand Out

One of the biggest problems that dentists face today is the presumption of competence. That might sound like a nonsensical statement, but it’s true. Dentists are viewed as advanced-degreed professionals and, as such, they’re presumed to be competent. In the minds of your prospects, one dentist is a basically as good as another. That’s a problem when you’re trying to attract higher-value cases. The fact that you’re a dentist does nothing to differentiate you from any other dentist. You can’t count on completion of postgraduate training to help you stand out. The vast majority ...

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What Do Your Dental Patients Say About Your Practice?

Visit almost any dentist’s website and have a look at the patient testimonials. You’ll see a large number of “Everybody in the practice is wonderful!” testimonials, together with some specific mentions of how gentle a particular hygienist was or how understanding the dentist is. Exactly what you’d expect, and basically required in today’s internet age. Any dentist who doesn’t have those general testimonials on his or her website would be viewed with suspicion. But while that type of testimonial is necessary, it’s not sufficient. General testimonials are exactly worthless ...

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Has Your Dental Website Gone Mobile Yet?

If your dental website isn’t mobile-compatible, you’ve been paying a penalty in search engine rankings since 2015. Here’s why. Searches initiated from mobile devices and tablets have overtaken searches from desktop and laptop computers and continue to pull ahead. Google, with its emphasis on the user experience, responded to this trend by essentially penalizing websites that don’t load quickly or display properly on the smaller screens. Dentists as a group tend not to be at the forefront of web technology. An enormous number of dental websites haven’t been updated in the last ...

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Your Website is Driving Dental Prospects Away

There are nearly 100,000 dental practices in this country according to the Bureau of Labor Statistics. Virtually all of those practices have a website. Very few of those websites are constructed to attract new dental patients. That last statement probably flies in the face of what you believe, particularly if you’re getting a decent amount of people calling for appointments. You might be one the rare exceptions. But have you ever asked yourself how many more new patients you could be getting? Where Dentists Go Wrong The biggest problem with most dentists’ marketing is that they ...

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What Story Does Your Dental Marketing Tell?

Too much of today’s dental marketing is a straightforward proposition: “We do this for this much money.” Quite a few of a given market’s dental prospects will respond that approach. They’ll pick the lowest-price dentist, get some work done, and vanish. There are several downsides to that marketing approach. You’re having to cut your rates to be the lowest-price provider. Your marketing generates little or no repeat business. And positioning yourself as a cut-rate provider is a turnoff to the 20 percent of prospects who are looking for a relationship with a dentist who they ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.