Season's Greetings: Holiday SEO Tips

The holiday season is one of the biggest revenue periods for many small businesses, and ramping up your search campaigns for holiday sales can help make your 4thquarter results even more impressive. There are multiple factors of consumer sentiment which change as you approach the end of the year: consumers become more oriented toward meeting their New Year financial and health goals, while also investing in gifts for their loved ones. As a result, nearly every industry can benefit by creating end of year specific Holiday campaigns designed to ...

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Using Meta Tags to Optimize Your Site for Search

One of the most effective site updates you can make to your site is to optimize unique meta tags for each page. Just as you might spend time identifying the most effective headline and description for your Adwords text-ads, choosing the right meta-title and description can improve your organic search click-through and conversion rate. In the example below, computer company Dell has optimized their meta title to focus on the variety of products the company offers, while providing a meta-description that targets each particular ...

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50 Milliseconds to Disaster

According to a 3-year-old study that I just saw, the average length of time it takes someone to decide a web page sucks is about 50 milliseconds. To put this amount of time in perspective, this is 3-4 times faster than your fastest muscle reflex. The most important elements of a landing page, to avoid the 50 millisecond puke, are header and page design. The implications go far beyond the first 50 milliseconds. From the article: If people believe a website looks good, then this positive ...

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Check Landing Page Performance by Browser

Every browser is different.* Ask any web designer about their craft and you'll eventually get them talking passionately about these differences. How Internet Explorer 6 renders CSS pseudo-elements (badly) and handles padding and spaces (randomly). How IE7 ignores CSS drop shadows. How floating divs never seem to work the same way in any of the browsers. These peculiarities have driven many a developer to strong drink. When it comes to testing new webpage designs in Google Website Optimizer, speed can be essential. You want to get the ...

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Keyword domains to enhance rankings

In competitive industries, gaining every possible advantage over your competition is important. One key resource you can utilize in order to begin raking for high value terms (especially on the local level), is to invest in domain names based upon your keywords. For example, if you're a dentist in Austin, Texas, then you may want to buy the domain name - in many cases, you'll have to purchase the domain from the existing owner (since most high quality local keywords are registered), but proper ...

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Naming and Alt-Tag Conventions

If a picture is worth a thousand words, then a properly optimized image is probably worth at least two thousand. In search marketing, images provide an important source of clarifying messages to consumers, as well as helping your site to rank for targeted terms. By creating effective, keyword rich names and alt-tags for your images, you'll help search engines to understand the nature of your site better - when two sites are competing for a search ranking, images can make the difference in terms of prioritized ranking. From a technical standpoint, ...

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The Power of Email Drip Marketing

Generating targeted online leads is an effective way to build up a list of prospective customers, and integrating an auto-responder can provide a virtual sales agent that sends automatic e-mail follow ups based upon opt-ins to your mailing list. Consumers today spend a lot of time searching for high quality vendors, and immediately reaching out with an effective email response 24/7 begins to establish trust with your potential customers to improve conversion rates. Automating Your Sales Force 24/7 Imagine that a customer comes to your site ...

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