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Cialdini’s Principle of Consensus for Dental Practices

Having trouble watching this video? Click here. Patient Attraction Episode 1114 This is the last of a series of podcasts in which I’ve looked at how dentists can apply Robert Cialdini’s 6 Principles of Influence to get more new patients. Today’s podcast is on a subject near and dear to my heart – Consensus, or social proof, as it’s also called. Social proof is a powerful recruitment tool for dentists who want more new patients … if it’s handled right. Online reputation management is absolutely essential these days, because a handful of negative reviews can cause you to ...

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Where You’re Losing Too Many New Dental Patients

The path of new dental patients to your practice is a strange one. According to Google, more than 90 percent of people begin their search for a dentist online. And yet, the vast majority of people still prefer to book an appointment over the phone. That first telephone contact with your dental practice is the make-or-break point for all of your dental marketing. It takes very little for scared or reluctant prospects to decide that they don’t want your services. The wrong voice inflection, being perceived as being pushy, or not taking the time to fully explore the prospect’s concerns ...

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Your Dental Practice Lives Or Dies By Its Online Reputation

According to Google, over 90 percent of dental prospects today begin their search for a dentist online. You may also know that, again according to Google, people consult an average of 10.4 sources of online information before making a buying decision. When it comes to dental prospects, most of those sources are your online reviews. Reviews are the new word-of-mouth advertising, and as the saying goes, what appears on the internet is forever. You simply can’t afford to ignore what people are saying about you in the online space. Over 85% of prospects read reviews before booking an ...

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Cialdini’s Principle of Consistency for Dental Practices

Having trouble watching this video? Click here. Patient Attraction Episode 1112 Who likes to be thought of as being inconsistent? Nobody, that’s who. Dr. Robert Cialdini, a pioneer in the area of interpersonal influence, has done extensive research into how people are influenced to make decisions. His principle of Consistency is used widely in advertising to influence prospects to make buying decisions. Dentists can go to school on his work and on the experiences of many, many marketers. I’ll be back after the break to tell you how to use Cialdini’s work to attract more patients ...

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Dentists Shouldn’t Have Disappointing Retirements

When you think about it, dentistry is a considerable gamble accompanied by a heck of a lot of hard work. Becoming a dentist requires four long years in dental school that results in hundreds of thousands of dollars in school debt. After that, entrepreneurial dentists usually have to borrow hundreds of thousands more to open a practice. And then come the long hours, days, weeks months, and years hunched over the dental chairs. And even more hours handling the thousand and one tasks required to run a small business. There’s no doubt that being a small business owner is a very demanding ...

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Don’t Be a Dentist Who’s Stuck In The Past

Change isn’t always easy, but it’s always inevitable. That’s a lesson that many dentists are failing to heed. Year after year – even decade after decade – they go about promoting their practices in exactly the same way. When the internet finally blossomed, dentists as a group were slow to adapt to the newfangled marketing possibilities. Today, virtually every dentist has a website, but far too many haven’t been updated and optimized for search for five years … at least. That’s an eternity in internet time. Dentists who are stuck in the past – even mildly so – ...

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If Your Dental Practice Is Killing It, Don’t Let Up!

It’s a fact of life that not all months are created equal for dental practices. Some months you’re killing it, and some months your new patient flow slows to a comparative trickle. Some of those months are predictable for general dentists: July, January, and February, for instance. Some slow months just seem to happen for no discernible reason. What if you didn’t have to have slow months? What would your yearly income look like? For that matter, what would your practice growth forecasts look like? For too many dentists, having no slow months is a pipedream. But the reality is ...

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Dentists Should Give It A Rest, Already

A dentist’s professional life expectancy is often determined by his or her back and neck. Long hours spent hunched over the chair shortens many a dental career, so it make sense that dentists should get the maximum financial return for each hour in the practice. And yet, far too many dentists are still working too hard, for too long, for too little. That might not be you. If your practice is going gangbusters, thank your lucky stars. Or your marketing. The difference between working too hard and too long, versus working a reasonable number of hours for good compensation, comes down ...

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What Dentists Must Do To Prepare For 2018

This is a blog post about dental marketing, but before giving the recommendations, let’s  put them into perspective. It’s fair to say that it’s been a wild ride on the political, economic, and world fronts during 2017. Politically, it’s been many decades since we’ve seen this kind of turmoil in the United States. As of this writing it’s not at all clear what the ultimate impact will be. Economically, the stock market continues to post new high after new high. That’s great for investors and listed companies, but there’s significant concern that the fundamentals may ...

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When The Bubble Bursts, Will Your Dental Practice Float Or Sink?

You’d think that nobody could forget the lessons of the Great Recession of 2008-2010. Unfortunately, it looks like Americans have short memories. The United States is currently experiencing the second-longest stock market boom on record. By itself, that’s not a bad thing. Markets tend to run in boom and bust cycles. The problem comes when the bust is huge, and that’s what happened in 2008 when the subprime mortgage market collapsed. There were fundamental flaws in the regulation of the markets prior to 2008, and attempts were made to learn from history. Stronger financial ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.