It’s Your Bat And Ball In The Dental Practice Game

If you’re  dental practice owner, you get to make the rules about how your practice operates and what kinds of patients you market to. That means that you’re in control and you have the power. But if things aren’t going well for your business, why keep doing the same thing? Watch Colin’s short Tip of the Day video to learn why you don’t have to play to lose! If you're interested in learning how you can focus on doing the dentistry while still getting all the patients you need, follow the link below. Learn More  ...

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Why Good Dental Associates Go Solo

Associate dentists are a varied bunch, but one thing that happens fairly often is that they open their own practices. Colin Receveur has identified main reasons why associates go strike out on their own, and those reasons may not be what you think. Watch Colin’s short Tip of the Day video to learn about the 5 Main Reasons Why Associate Dentists Go Solo. If you're an associate dentist who's considering going out on your own, follow the link below to learn how you can get the patients you need to make your practice thrive.   Learn More ...

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Don’t Wait Until Retirement To Get Time Away From Your Dental Practice

Dentists everywhere are now reporting that they’re victims of their own success, so to speak. It’s not that their chairs aren’t filled. Quite the opposite, in fact – their schedules are jammed to the point where they’re frantically running between rooms. If those dentists were making tons of money, that might be acceptable, at least for a while. But that’s not what’s happening. Those dentists are victims of their own success because they’re getting what they market for – an unending stream of routine exams, drill-and-fills, and maybe a crown once in a while. In other ...

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What Dentists Don’t Know Can Hurt Their Practices

Dentists aren’t marketers by trade, but many dentists take on that role to promote their practices. This is one area that dental school doesn’t prepare you for, and the pitfalls are many. As the old saying goes, you don’t know what you don’t know, but finding out is the path of wisdom for dentists who market. Watch Colin’s short Tip of the Day video to learn about the Four Levels of Dental Marketing Performance. And if you'd like to see what top-flight dental marketing would look like for your practice, just follow the link below.   Learn More ...

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How You’re Sabotaging Your Dental Practice’s Online Presence

There’s no area of modern life that evolves faster than the internet. For busy dentists, trying to keep your online presence optimized for search is usually one of those things that gets done as an afterthought, if at all. That’s a shame, and it can also also expensive. Prospects overwhelmingly begin their search for a dentist online these days. If your listing doesn’t appear on the first page or two of results, your prospects will likely never see it. Those prospects are lost to your competitors and the marketing dollars you invested are wasted. No one expects dentists or ...

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Did Google Change the Rules About Online Dental Reviews?

A report from late May indicated that Google is no longer counting anonymous reviews in its Knowledge Panel total or in the overall rating for a website. While one online wag observed that it’s sometimes difficult to tell the difference between a Google bug and a Google feature, it’s possible that this is a permanent change. The change was detected by an online website owner and later confirmed by an SEO specialist. The anonymous reviews still exist and can be accessed but no longer influence a dentist’s review total or overall rating. That’s potentially good or bad news for ...

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Your Prospects Don’t Speak “Dental Fruit Salad”

Dentistry is a very technical profession, and patients rarely understand dental technical terms. That’s not all they don’t understand; they also don’t understand the letters after your name, the difference between postdoc training courses, or much of anything else that impresses dentists. Your marketing has to speak to patients in their own language, and you have to explain why the weird terms are important to them. Watch Colin’s short Tip of the Day video to learn the importance of not relying on “fruit salad” in your practice marketing. Would you like to know more about ...

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Your Dental Office Front Staff is Good, But Not That Good

You’re a small business owner, and the fact that you’re still in business says a lot about your business savvy. You’ve certainly hired good, even great people for your practice. That holds true for the dental hygiene and dental assisting sides as well as for the front office. You can monitor the work, or at least the results of the work, for the clinical side. But you’re spending most of your time in your operatories, so monitoring the front office staff is a lot harder. That’s not to take away from anyone’s efforts; they’re undoubtedly fine people doing the best they can ...

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Your Dental Prospects Need To Know 3 Things

You might think that your dental marketing is about you and your practice. That’s true if you’re trying to impress other dentists. However, your prospects have specific concerns that your marketing must address if they’re going to choose you to solve their dental problems. Watch Colin’s short Tip of the Day video to learn the 3 things that your patients and prospects must know. And if you're interested in learning more about the keys to attracting better dental patients, click on the link below.   Learn More ...

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How’s That Flood of Low-Value Dental Patients Going?

Having a robust economy is a good thing. Having that economy overwhelm dental practices with new patients not a good thing. That’s particularly true when those new patients don’t represent high case value for your practice. That’s what more and more dentists are telling SmartBox. They don’t need more patients. They’re drowning in patients. Some dentists describe themselves as being on roller skates, sprinting between operatories because their schedules are jammed. They can’t take any time away from the practice, much as they’d love to. They’re worried about the impact ...

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If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.