Is your marketing helping, hurting, or making no difference?
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Are you just taking the new dental patients that walk in the door? Or are you getting the cases that you really enjoy doing? That may sound like a fairly stupid question; after all dentists don’t have total control over who contacts their practices for an appointment. But how you market has a huge impact on the types of new patients you get. In one sense, it’s the difference between bottom-fishing and using a float. There are different types of fish at different depths and they respond to different kinds of “bait.” If you’re not getting the types of patients and cases you ...Read More