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Why You’re Losing New Dental Patients
Why You're Losing New Dental Patients

  If you’re a dentist who has never looked at your new dental patient numbers in your dental website marketing and asked, “What am I doing wrong?”, you should count yourself as being very fortunate. The vast majority of dentists have ebbs and flows in their new dental patient stream. That’s just the nature of business of any kind; demand for services or products isn’t a constant. But if you’re hitting more dry spells than gushers, there may be something wrong with how you’re going about attracting to get new dental patients to your practice. Once is coincidence. ...

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Don’t Let Your Reputation Be Tarnished by Other Dentists
Don’t Let Your Reputation Be Tarnished by Other Dentists

You might not have seen the article in July about a pseudo-dentist in Broward County, Florida. A man who was previously on probation for impersonating a dentist and providing unlicensed dental services was arrested for, among other things, sexually assaulting two of his female “patients.” This wasn’t new behavior for this wanna-be dentist; his prior arrest in 2012 included additional “liberties” while practicing unlicensed dentistry. There’s no indication of whether the dental procedures he completed were done competently. And while you might find this surprising, his ...

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Can Your Dental Practice Withstand Group Practices?
Can Your Dental Practice Withstand Group Practices?

Corporate dentistry is bad news for the vast majority of dental practices. But the chains aren’t the only competition you’re facing. Large group practices are increasing, and you’ve definitely going to want to watch out for them. The ADA noticed as early as 2014 that large group practices with 20 or or more employees were gaining market share. At the same time, small practices were losing market share. There’s no sign that the trend is slowing down. Several factors are driving the growth of larger dental practices. The debt load of new dental school graduates is a major ...

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Dentists Who Publish a Book Stand Out

One of the biggest problems that dentists face today is the presumption of competence. That might sound like a nonsensical statement, but it’s true. Dentists are viewed as advanced-degreed professionals and, as such, they’re presumed to be competent. In the minds of your prospects, one dentist is a basically as good as another. That’s a problem when you’re trying to attract higher-value cases. The fact that you’re a dentist does nothing to differentiate you from any other dentist. You can’t count on completion of postgraduate training to help you stand out. The vast majority ...

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Not All Dental Success is Created Equal

Nobody goes into dentistry to fail. Everyone wants to be successful, but one dentist’s success can be another person’s nightmare. For instance, the new dental graduate who has just opened his or her doors should have an initial success “target” of recruiting enough new patients to make the practice profitable and sustainable. Without enough patients and enough profits, no other measure of success applies. That may remain the definition of success for many dentists over the years, but for some it’s just not enough. Some dentists won’t be satisfied until they’re operating ...

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When Dentists Need to Take Drastic Steps

You may know of Mike Napoli, formerly first baseman for the Red Sox and now a free agent. What you may not know about is his years-long struggle to sleep. Mike had severe sleep apnea. He was waking 50 to 100 times or more a night and as a result, never getting into REM sleep. Unrefreshed every morning, he was basically sleepwalking through eight years of his professional career. Napoli tried the usual remedies – a CPAP machine, medication, and dental mouthpiece, alone and in combination. Nothing worked. Finally, he agreed to a drastic step – bimaxillary reconstruction ...

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Will Dental Fillings Go the Way of the Dodo?

It isn’t often that something comes along with the potential to reshape an industry. But last month, researchers at King’s College London revealed that they had successfully healed dental caries in rats by using a potential Alzheimer’s drug, tideglusib. Tideglusib activates stem cells to enhance teeth’s natural healing ability. The researchers found that filling cavities with tiny biodegradable sponges containing the drug allowed teeth to heal cavities – even when those cavities reached as far as the root. Granted, these experiments were conducted on rats. Human trials and ...

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Enhance Your Dental Patients’ Experience to Win

What are your dental prospects looking for? The bottom line is that all of them are looking for someone to solve their dental problems. But there are two distinct groups within your prospects – those who are primarily price- and insurance-driven, and those who aren’t. That second group has the patients you need to grow your practice and succeed. There are many people in the U.S. population with the discretionary income to choose a dentist based on their expectations of a superior outcome, which includes a superior patient experience. That’s a crucial distinction in these ...

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Why Your Dental Marketing Isn’t Working

You may pride yourself on being up-to-date with the latest procedures, the most advanced imaging equipment, and state-of-the-art operatories. Do you pride yourself as much on the dental marketing you’re using using to get patients to fill those chairs? Dental schools prepare dentists to be clinicians, not how to run a business. They particularly spend zero time teaching you how to market your practice. So, it should come as no surprise that most dentists market like most other dentists, and that’s the problem. Unless you’re in a subspecialty, you’re basically marketing the same ...

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Bright, Shiny Dental Objects

To the layperson, dental terminology and processes are basically incomprehensible. That’s why we encourage our dentists to talk at their patients’ level when discussing dental problems and solutions. To the vast majority of dentists, marketing terminology and processes are basically incomprehensible. That may sound harsh, but our extensive experience helping dentists get more and better patients has confirmed it. The reason that too many dentists don’t understand marketing is that there are a huge number of marketing firms out there who “explain” how they’re going to help ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.