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Chart A New Path For Your Dental Practice

Spirals are kind of fascinating to look at, but following a spiral path is a very slow way to succeed. The thing about spirals is that you essentially cover the same ground over and over again, just at a slightly higher level each time. You’ll get there eventually, but it’ll take a very long time. That’s what a lot of dentists today are doing – spiraling. They’re caught up in a daily maelstrom of too many routine, low-value cases. They don’t necessarily make a lot of money per case, but they’re making money… in terms of net gain, slowly. There’s something to be ...

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Dentists Should Recognize Their Own Value

Think about all the commodity items in your life – groceries, clothes, even cars. You can buy commodities anywhere; the only difference is the price you pay. When did dentistry become a commodity business? And why? To a large extent, look at the rise of two relatively new factors – dental insurance and corporate dentistry. Dental insurance says, “We’ll pay this much and no more for a dental procedure.” That induces patients to look for the lowest price to minimize their out of pocket expenses. Recently, insurers have begun to shift costs to policyholders, which is even more ...

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Stopping The Decline of Private Dental Practices

Getting confirmation of what you thought you knew isn’t always a welcome thing, but it’s a necessary thing. In late July, the ADANews reported on the results of a study that showed several an alarming trend. The earnings gap between dental practice owners and employee dentists is narrowing. In 2001-2005, the gap was roughly $23k - $39K. From 2011-2015, that gap shrank to $17K-$28K. Not only did the gap decrease in dollars, it decreased in range. The article also noted that the percentage of dentists who own their practices is declining over time while the percentage of dentists ...

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Paint A New “Picture” Of Dentistry For Yourself

Do you recall those classic Norman Rockwell paintings? You’ve probably seen them at one time or another – filled iconic images of happy families, small-town goings-on, and in general an idealized and unrealistic of American life. Nevertheless, those paintings played a large role in shaping people’s ideas of what life should be for generations. The current accepted “painting” of dentistry is nothing like the happy Rockwell paintings. It’s a fairly bleak rendering. And yet, the vast majority of dentists seem to accept the current view as the best possible situation. Let’s break ...

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Why Aren’t You Practicing The Dentistry You Want?

Sorry if that headline rubbed you the wrong way; you might have bristled when you read it and thought, “I AM practicing the way I want!” If so, more power to you; among dentists today, you’re very fortunate. SmartBox hears from dentists all over the country that their chairs are full and they’re making money… but they’re working themselves half to death to keep up with the demand for services. That’s the mixed blessing of so-called “full employment” and strong economic growth. Not only that, but the vast majority of patients’ they’re seeing want routine services ...

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Dentists Can Labor Less, Earn More

Happy Labor Day! I hope that your Monday holiday provides some much-needed rest and relaxation. One of the things that seems to be in very short supply these days for dentists is time away from the practice. All over the country, dental chairs are full and then some. Doctors describe themselves as practically running between rooms trying to keep up. Many practices have extended their hours or even added days to their calendars to meet the demand. There’s no question that dentists are making money these days, and that’s a welcome development after the fallout from the Great ...

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Are You Finding “Drill and Fill” Unfulfilling?

It’s a fact that every job has elements of tedium – repetitive tasks that need to be done but don’t yield much in the way of satisfaction. Dentistry is no exception. Dentists today complain of being overwhelmed by the number of new patients seeking services. That should be a great problem to have, and it would be except for the fact that most of those patients are seeking routine dental care. Dentists’ chairs are full of routine exams and drill-and-fills, and doctors describe themselves as practically running between rooms trying to keep up. If this is the kind of dentistry you ...

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When This Isn’t The Dentistry You Expected

If you’re a dentist who’s been in practice for more than 15 years, you have first-hand experience in how the profession has changed. It’s fair to say that many of those changes haven’t been for the better. Dentists’ incomes took a substantial hit during the Great Recession of 2008. It took until about 2015 for incomes to begin rising again. But today, those incomes aren’t what they should be. That’s true for dentists and for the majority of the American public. Wages haven’t kept pace with the rising cost of providing dental care. Dental insurance companies have been a ...

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Dentists Should Stop “Selling” Themselves Short

Dentists who discount their fees – which is practically all of them – should stop it. That might sound like a radical statement, given the current climate of advertising low price, specials, and discounts. Dentists typically believe that to attract new patients, they must offer at least competitive prices, if not the lowest price. In the process, dentists devalue themselves and their profession. You’re Better Than This When was the last time you heard of a cardiologist offering a discounted angiogram? Or a surgeon mailing out a coupon for $200 off an appendectomy? Or even a ...

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Beat Corporate Dentistry At YOUR Own Game

What’s the old joke? “The race is not always to the swift, nor victory to the strong… but that’s the way to bet.” When it comes to corporate dentistry versus you, the smart money is on the corporate chains. They have economies of scale that you can’t hope to match, meaning they can beat you up on price every time. They can afford to offer extended evening and weekend hours because they’re staffed for that situation. They may provide a broader range of services. And their marketing budget is almost certainly many times what you can afford. That sounds hopeless, but then ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.