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These Aren’t Your Dad’s Dental Patients

As someone once said, the rate of change of the rate of change is changing. That’s not a throwaway line. It’s a reflection of a stark truth that many dentists are slow to come to grips with. Today’s dental prospects are very different from the patients dentists treated just 10 or 15 years ago. The problems aren’t different, but the expectations of dental patients most certainly are. And those expectations are continuing to evolve quickly. The change in the rate of change poses significant challenges for dentists. It’s A Competition Thing Today’s dental prospects ...

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Dominate Your Dental Market

Dental competition is at a level never seen before. Dentists who compete for new patients the same was as the other practices in their market are getting fewer and fewer new patients. The ones who are getting enough new patients are spending more and more on their marketing. Doing the same thing with your marketing as everybody else puts you firmly in the “just another dentist” category. Your prospects have no reason to choose you to solve their dental problems – except price, insurance acceptance, and availability. That probably sounds “normal” to you, and that’s a ...

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When Dental Retirement Can’t Come Too Soon

You’ve started reading this article, so something about the title resonated with you. Unless you’re in your 60’s – and maybe even then – that’s a damned shame. Dentistry should be something that is a joy to practice. After all, it consistently ranks in the top 2 best professions in the United States. So, if you’re yearning for retirement before your time, something has gone seriously wrong with your practice of dentistry. What Seems To Be The Problem? Dentists are usually unhappy for two reasons – they’re not being challenged, or they’re not making enough money. ...

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How Resilient Is Your Dental Practice?

The failure rate of dental practices in the U.S. is very low – around 2%. But the odds are fairly good that quite a few of those dentists in the 2% didn’t see the end coming soon enough. That “sudden stop” is something that dentists should make every effort to avoid, and the best way to do that is to build resilience into your dental practice. The time to begin those efforts is now, because there are some indicators on the horizon that you can’t afford to ignore. On The Horizon There are four enormous forces that have the potential to sweep away everything you’ve worked ...

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Delta’s Latest Outrageous Shenanigans

Delta Dental is the widely-acknowledged “800-pound gorilla” of the dental insurance market. And as the old joke goes, an 800-pound gorilla sits wherever he wants. Delta certainly has that kind of arrogance. The insurance company isn’t exactly known for its warm and fuzzy embrace of dental patients. Or dentists, for that matter. And in its quest for more and more profit, Delta has done some objectionable things and taken serious heat for them. But Delta’s latest missteps are beyond the pale. On August 9, ADA President Gary L. Roberts and ADA Executive Director Dr. Kathleen ...

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How Much are You Losing to Dental Tourism?

Dentists along the U.S./Mexico border are generally all to aware of dental tourism – prospects from their markets hopping over the border to get cheaper dental care. Sometimes those patients get quality work, sometimes not. A number of SmartBox dentists have a decent revenue stream from re-doing substandard dental treatment from Mexico. If your practice isn’t near Mexico, you might not think that dental tourism is a concern for you. But there’s another “dental tourism” trend that you might not be aware of. More and more people are combining dental care with an overseas vacation. ...

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Why You Shouldn’t Be the Hardest-Working Dentist in Town

There’s a belief in the U.S and other countries that hard work is the key to success. While there are certainly industries where that’s true, dentistry isn’t one of them. Dentists are an elite group providing elite, often life-changing services. There’s absolutely no reason why dentistry should be reduced to a “grind it out” formula for success. And yet, that’s the approach that far too many dentists still take. That’s a shame, because SmartBox has proven that there’s a far better way to succeed in dentistry. Work Richer, Not Harder The key to making more money ...

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Why You’re Losing New Dental Patients
Why You're Losing New Dental Patients

  If you’re a dentist who has never looked at your new dental patient numbers in your dental website marketing and asked, “What am I doing wrong?”, you should count yourself as being very fortunate. The vast majority of dentists have ebbs and flows in their new dental patient stream. That’s just the nature of business of any kind; demand for services or products isn’t a constant. But if you’re hitting more dry spells than gushers, there may be something wrong with how you’re going about attracting to get new dental patients to your practice. Once is coincidence. ...

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What Do Your Dental Patients Want Online?
What Do Your Dental Patients Want Online?

You want and need to make your social media posts stand out for your prospects. With the incredible and ongoing flood of online content these days, that’s quite a task. Regardless of which social media channels you’re using to promote your practice, the first thing to keep in mind is that you’re not posting for a national audience. All dentistry is local, so your posts need to reflect the overall cultural ethos of your market. Obviously, that will vary depending on the socioeconomic, racial, cultural, and ethnic makeup of your population. However, it’s not possible to truly be all ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.