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These Aren’t Your Dad’s Dental Patients

As someone once said, the rate of change of the rate of change is changing. That’s not a throwaway line. It’s a reflection of a stark truth that many dentists are slow to come to grips with. Today’s dental prospects are very different from the patients dentists treated just 10 or 15 years ago. The problems aren’t different, but the expectations of dental patients most certainly are. And those expectations are continuing to evolve quickly. The change in the rate of change poses significant challenges for dentists. It’s A Competition Thing Today’s dental prospects ...

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What Do Your Dental Patients Want Online?
What Do Your Dental Patients Want Online?

You want and need to make your social media posts stand out for your prospects. With the incredible and ongoing flood of online content these days, that’s quite a task. Regardless of which social media channels you’re using to promote your practice, the first thing to keep in mind is that you’re not posting for a national audience. All dentistry is local, so your posts need to reflect the overall cultural ethos of your market. Obviously, that will vary depending on the socioeconomic, racial, cultural, and ethnic makeup of your population. However, it’s not possible to truly be all ...

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More is Not Better for Dental Websites

Content is and probably always will be king as far as Google is concerned, but dentists should be wary about adding content just to try to score higher in search engine results pages (SERP). That’s not to say that content doesn’t need to be kept fresh; that four-year-old article on dental implants isn’t likely to score well. But Google is far less concerned with the quantity of content than with the quality. Quality content is Expert, Authoritative, and Trustworthy and does an excellent job of answering searchers’ questions. If you’re loading down your website with additional ...

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What Do Your Dental Patients Say About Your Practice?

Visit almost any dentist’s website and have a look at the patient testimonials. You’ll see a large number of “Everybody in the practice is wonderful!” testimonials, together with some specific mentions of how gentle a particular hygienist was or how understanding the dentist is. Exactly what you’d expect, and basically required in today’s internet age. Any dentist who doesn’t have those general testimonials on his or her website would be viewed with suspicion. But while that type of testimonial is necessary, it’s not sufficient. General testimonials are exactly worthless ...

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Will Your Online Dental Content Strategy Fail?

Benjamin Franklin reportedly coined the phrase, “If you fail to plan, you plan to fail.” That holds true when it comes to your dental content marketing. Many dentists treat their content marketing as an afterthought. They’ve read, or been told, that they need to produce online content, so they do. But there’s often no strategy involved or even a clearly defined goal for their content marketing efforts. That lack of planning carries the seeds of failure. 5 Steps to A Winning Content Marketing Strategy Know Your Audience Most professionals will tell you to define your ...

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Your Dental Patients “Oughta Be in Pictures”

Dental testimonial videos are crucial for your success in today’s “information economy.” Dental prospects have more access to information about dentists than at any time in history. Your prospects expect to be able to see you, hear you, and to learn about you from the happy and satisfied patients you’ve treated. And if they can’t learn all about you, they’ll almost certainly choose another dentist. Dental Videos Done Well Video should work for you, but far too many dentists’ videos work against them. You prospects aren’t expecting Hollywood-level production values, ...

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Why Are Dentists on Social Media Sites That Don’t Deliver?

Adding social media to your marketing strategy is a good idea for dentists who want to reach and influence more dental prospects. However, according to the ranking from a December, 2016 article, not all social media will deliver anything like the same number of followers. The four most-used social media sites are Facebook (1.1 billion users), YouTube (1 billion users), Twitter (310 million users), and LinkedIn (255 million users). From those numbers you might figure that your best strategy is to have heavy presences on Facebook and YouTube. You’d be right, but for the wrong ...

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When Your Dental Website Makes You Look Old

There’s no environment that changes faster than the online environment. The internet is a hotbed of innovation, new design, and the next greatest thing. It’s an environment in which few dentists flourish. Your website says a lot about you and your practice, and all of it may not be good if your site isn’t updated regularly. Style matters, even for dentists. Today’s internet users can pick out a “cookie-cutter” website within seconds, and they won’t be impressed. Stale, dated design immediately brands you and your practice as old-fashioned. That may appeal to some senior ...

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Dental Video Testimonial Disasters

Dental patient testimonial videos provide powerful social proof to influence your prospects to choose you. Or, if those videos are done poorly, they can influence your potential patients to stay away in droves. Testimonial videos vary widely in their quality. That includes quality of picture, sound, the patients’ actual testimonial delivery, and relevance to other patients. Picture and Sound Today, dentists can produce video testimonials of reasonable picture and sound quality by using something like a GoPro camera. Smartphone videos are barely adequate, if that; the tiny ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.