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More is Not Better for Dental Websites

Content is and probably always will be king as far as Google is concerned, but dentists should be wary about adding content just to try to score higher in search engine results pages (SERP). That’s not to say that content doesn’t need to be kept fresh; that four-year-old article on dental implants isn’t likely to score well. But Google is far less concerned with the quantity of content than with the quality. Quality content is Expert, Authoritative, and Trustworthy and does an excellent job of answering searchers’ questions. If you’re loading down your website with additional ...

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What Do Your Dental Patients Say About Your Practice?

Visit almost any dentist’s website and have a look at the patient testimonials. You’ll see a large number of “Everybody in the practice is wonderful!” testimonials, together with some specific mentions of how gentle a particular hygienist was or how understanding the dentist is. Exactly what you’d expect, and basically required in today’s internet age. Any dentist who doesn’t have those general testimonials on his or her website would be viewed with suspicion. But while that type of testimonial is necessary, it’s not sufficient. General testimonials are exactly worthless ...

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What Story Does Your Dental Marketing Tell?

Too much of today’s dental marketing is a straightforward proposition: “We do this for this much money.” Quite a few of a given market’s dental prospects will respond that approach. They’ll pick the lowest-price dentist, get some work done, and vanish. There are several downsides to that marketing approach. You’re having to cut your rates to be the lowest-price provider. Your marketing generates little or no repeat business. And positioning yourself as a cut-rate provider is a turnoff to the 20 percent of prospects who are looking for a relationship with a dentist who they ...

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Your Dental Patients “Oughta Be in Pictures”

Dental testimonial videos are crucial for your success in today’s “information economy.” Dental prospects have more access to information about dentists than at any time in history. Your prospects expect to be able to see you, hear you, and to learn about you from the happy and satisfied patients you’ve treated. And if they can’t learn all about you, they’ll almost certainly choose another dentist. Dental Videos Done Well Video should work for you, but far too many dentists’ videos work against them. You prospects aren’t expecting Hollywood-level production values, ...

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Dental Videos: 4 Essential Qualities for Your “Stars”

There are dental videos, and there are effective dental videos. There are some obvious differences between the two. The quality of the production itself is a deciding factor; poorly lit and poorly shot video with bad sound is a non-starter. But beyond the technical aspects, the real question is, “What kinds of people are you showing?” This question applies to both patient testimonials and your “explainer” educational videos. Here are the 4 qualities that the people in your dental videos must have: 1. They’re regular “Janes” or “Joes.” In other words, ...

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“Explainer” Videos: Scaring Patients Away Since Forever

Dentists using video on their websites are getting great results. Patient testimonials are the most effective ways to get potential patients to trust that you can solve their problems. But putting the dentist on camera also yields big dividends. Our company, SmartBox Web Marketing, has made a name for itself because of our fantastic use of video. Not only is the quality of our video significantly higher than our competitors, but we have always been ahead of the curve on content. That’s because video done well is so effective. But one type of video is overused – and not just ...

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Become One of the Rich Who Get Richer

I hope everyone had a good Easter. Today, I’m going to use a Biblical principle to help you get more and better patients. I’m going to tell you why handsome guys get beautiful girls, smart kids get all the attention and successful dentists get the best patients – in short, I’m going to explain why the rich get richer. Today I want to tell you about what sociologists call the Matthew Effect. Sociologist Robert K. Merton in 1968 originally was describing how the most famous researchers and scientists get credit when equally deserving but less well-known underlings actually do the ...

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3 Numbers That Will Lead to More and Better Patients

I recently saw three numbers related to sales, and it was very clear to me that they have implications for dentists as well, especially for complex and implant dentistry. They are: ● 70% of the buying process in a complex sale is already complete before a potential customer is ready to engage with a salesperson. So in the case of dentistry, a potential client is 70 percent sure whether he or she is going to see a dentist about his or her problem, whether that is missing teeth, trouble chewing, denture problems or whatever. It’s not just about whether that patient is going to see ...

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Who Else Wants More Dental Patients?

You might think that an odd title for a blog. Frankly, all of my blogs are about getting you new patients! But this particular blog is about Dr. Robert Cialdini's third key to persuasion: consensus. The principle of consensus is that people decide what is appropriate in a situation by examining what others like themselves are doing in that situation. So, for instance, if you sat in the students section of a college basketball game while you were an undergrad or graduate student, you may have stood up and clapped, screamed, cheered, booed and heckled because all the other students ...

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Why Getting People to Like You is Good (and I don’t mean on Facebook)

Everyone wants to be liked. Some may say they don't really care, but who would choose to be unliked over being liked? Not a smart, marketing-savvy dentist, that is for sure! That’s because those people who are liked have more influence than those who don’t. Liking is one of Dr. Robert Cialdini’s six key principles of persuasion and the topic of today’s blog, which is part of a series on the subject. I'm a big fan of Dr. Cialdini's, having read his book "Influence: The Psychology of Persuasion" and heard explain the principles during a recent webinar. What he says makes sense and ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.