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Benjamin Franklin reportedly coined the phrase, “If you fail to plan, you plan to fail.” That holds true when it comes to your dental content marketing. Many dentists treat their content marketing as an afterthought. They’ve read, or been told, that they need to produce online content, so they do. But there’s often no strategy involved or even a clearly defined goal for their content marketing efforts. That lack of planning carries the seeds of failure. 5 Steps to A Winning Content Marketing Strategy Know Your Audience Most professionals will tell you to define your ...Read More