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Will Your Online Dental Content Strategy Fail?

Benjamin Franklin reportedly coined the phrase, “If you fail to plan, you plan to fail.” That holds true when it comes to your dental content marketing. Many dentists treat their content marketing as an afterthought. They’ve read, or been told, that they need to produce online content, so they do. But there’s often no strategy involved or even a clearly defined goal for their content marketing efforts. That lack of planning carries the seeds of failure. 5 Steps to A Winning Content Marketing Strategy Know Your Audience Most professionals will tell you to define your ...

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All Aboard the Train to Profitability

Trains are incredible inventions. It’s amazing how this country is criss-crossed with parallel beams of steel so that these marvelous machines can haul all manner of goods from one place to another. They are incredibly efficient and could be considered the backbone of the good’s industry. Yet they are limited to going only where tracks take them. But in that way, trains’ greatest weakness is their greatest strength. Trains can only go in one direction, that is, wherever the tracks are headed. That’s bad if there are no tracks where the train needs to be. But that’s good, as ...

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Become One of the Rich Who Get Richer

I hope everyone had a good Easter. Today, I’m going to use a Biblical principle to help you get more and better patients. I’m going to tell you why handsome guys get beautiful girls, smart kids get all the attention and successful dentists get the best patients – in short, I’m going to explain why the rich get richer. Today I want to tell you about what sociologists call the Matthew Effect. Sociologist Robert K. Merton in 1968 originally was describing how the most famous researchers and scientists get credit when equally deserving but less well-known underlings actually do the ...

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3 Numbers That Will Lead to More and Better Patients

I recently saw three numbers related to sales, and it was very clear to me that they have implications for dentists as well, especially for complex and implant dentistry. They are: ● 70% of the buying process in a complex sale is already complete before a potential customer is ready to engage with a salesperson. So in the case of dentistry, a potential client is 70 percent sure whether he or she is going to see a dentist about his or her problem, whether that is missing teeth, trouble chewing, denture problems or whatever. It’s not just about whether that patient is going to see ...

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Survey Numbers Validate the Secrets We’ve Been Sharing with Clients for Years

There’s a reason for the saying, “As California goes, so goes the nation.” So I paid close attention when I saw the results of a recent survey of about 300 Californians who are most dentists’ target demographics: 60 percent affluent baby boomers, 40 percent affluent, in their late 20s to mid-30s, and interested in improving their looks (including their teeth). Here are three points that are important for dentists trying to grow their practice: ● 29 percent of those polled said they needed work done. ● Almost all (88 percent) surveyed said they have a regular dentist. ● ...

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3 Easy Things That Will Get You More Press Coverage

You want more legitimate press to drive your search engine rankings through the roof? A new report from America’s journalists tells you how. I want to follow-up the last blog about using real content to drive up you search engine results rankings. I didn’t originally intend to have this topic here today, but I just saw this new report and it really fits in with this topic. So in case you missed it yesterday, dentists who are using real content meant for real people, not search engines, will flourish under Google’s new Hummingbird search algorithm. One way to do this is with press ...

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1 Fact that WILL Offend You (and Bring You More Patients)

I hope you're enjoying the series of blogs about Dr. Robert Cialdini’s six key principles of persuasion, and I hope the one today won't turn you off... Because I'm about to be very blunt: patients don't have to come to you. Let me change that up a little bit: patients don't have to come to YOU. They don't have to go to any individual dentist, really. Or doctor, grocery story, car dealer or any other service provider, for that matter. People have choices, and you should must give them reasons to choose you over your competitors. That is why we are looking at the topic of ...

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Why Getting People to Like You is Good (and I don’t mean on Facebook)

Everyone wants to be liked. Some may say they don't really care, but who would choose to be unliked over being liked? Not a smart, marketing-savvy dentist, that is for sure! That’s because those people who are liked have more influence than those who don’t. Liking is one of Dr. Robert Cialdini’s six key principles of persuasion and the topic of today’s blog, which is part of a series on the subject. I'm a big fan of Dr. Cialdini's, having read his book "Influence: The Psychology of Persuasion" and heard explain the principles during a recent webinar. What he says makes sense and ...

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"Being Everywhere On The Internet" with Colin Receveur & Dr. James McAnally

Colin is our secret weapon that we deploy for our best members practices all over the country. He owns a slew of certifications with Google, Microsoft, Cisco; they all come with lots of little important letters after them. More important than those letters is his intimate knowledge of what we're up to as dentists and his ability to tie all of the pieces together on the web. The fact that he gets it is why he's rapidly become known as a 'Google god' for dental professionals. He has online technologies allowing us to leverage our time, effort, money and energy to be in more places at ...

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"How To Crush The Competiton With Your Web Marketing" – Interview with Dr. Woody Oakes and Colin Receveur

If your dental website isn't driving a MINIMUM of 100 phone calls a month to your front desk, you are getting "Crushed." Colin has been hailed as the "Google God" for his ability to build websites that actually work (and work insanely well!!) by Dr. James McAnally & Dr. Mike Abernathy. He currently is helping hundreds of dentists to "Crush It" online. Download Transcription (PDF) ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.