When Dentists’ Retirement Is Just a Fading Dream

Having trouble watching this video? Click here. Patient Attraction Episode 1120 The Great Recession forced many baby boomer dentists to delay their retirement plans. But the effects of that downturn lingered for years, and it’s only been in the last 2 years or so that dentists’ incomes have begun to recover. That may not be a pressing concern for you right now, but the lesson from 2008 to 2010 should be clear. Any dentist’s retirement plans can be derailed if the economy goes south. After the break, I’ll tell you how you can insulate your dental practice against economic ...

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Your Dental Testimonial Videos Could Be Doing More Harm Than Good

Having trouble watching this video? Click here. Patient Attraction Episode 1119 Testimonials and online reviews are the new “social proof” for dentists. They take the place that used to be occupied almost exclusively by word-of-mouth referrals. But just like in-person recommendations vary in their quality and believability, so do your testimonial videos. Most dentists have too many low-quality, generic testimonial videos that don’t speak to the specific needs and wants of dental prospects. After the break, I’ll tell what makes a great dental testimonial video. And I’ll ...

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Why You’re Bleeding Dental Prospects

Having trouble watching this video? Click here. Patient Attraction Episode 1116 You might think you’re getting a good number of new dental patients from your marketing. But have you ever wondered how many prospects you’re not getting? That includes prospects who are going to your competition because they’re not finding you online. Or because your online marketing just doesn’t answer their questions or give them reasons to choose you. Or because you need more consistency in how you approach the issue of attracting new dental patients. After the break, I’ll tell you how to gain ...

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A Reason for REAL Dentists to Smile

Having trouble watching this video? Click here. Patient Attraction Episode 1115 At it’s core, dentistry is a trust-based business. Smile Direct Club is trying to change that model, asking patients to put their trust in a company rather than a dentist. However, all is not well in Smile Direct Club land. The company may be facing extensive investigation by a number of state dental associations and attorneys general. But is Smile Direct Club the tip of the spear when it comes to taking practicing dentists out of direct patient care? After the break, I’ll tell why the future of ...

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Cialdini’s Principle of Consensus for Dental Practices

Having trouble watching this video? Click here. Patient Attraction Episode 1114 This is the last of a series of podcasts in which I’ve looked at how dentists can apply Robert Cialdini’s 6 Principles of Influence to get more new patients. Today’s podcast is on a subject near and dear to my heart – Consensus, or social proof, as it’s also called. Social proof is a powerful recruitment tool for dentists who want more new patients … if it’s handled right. Online reputation management is absolutely essential these days, because a handful of negative reviews can cause you to ...

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Where You’re Losing Too Many New Dental Patients

The path of new dental patients to your practice is a strange one. According to Google, more than 90 percent of people begin their search for a dentist online. And yet, the vast majority of people still prefer to book an appointment over the phone. That first telephone contact with your dental practice is the make-or-break point for all of your dental marketing. It takes very little for scared or reluctant prospects to decide that they don’t want your services. The wrong voice inflection, being perceived as being pushy, or not taking the time to fully explore the prospect’s concerns ...

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Cialdini’s Principle of Consistency for Dental Practices

Having trouble watching this video? Click here. Patient Attraction Episode 1112 Who likes to be thought of as being inconsistent? Nobody, that’s who. Dr. Robert Cialdini, a pioneer in the area of interpersonal influence, has done extensive research into how people are influenced to make decisions. His principle of Consistency is used widely in advertising to influence prospects to make buying decisions. Dentists can go to school on his work and on the experiences of many, many marketers. I’ll be back after the break to tell you how to use Cialdini’s work to attract more patients ...

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Dentists Shouldn’t Have Disappointing Retirements

When you think about it, dentistry is a considerable gamble accompanied by a heck of a lot of hard work. Becoming a dentist requires four long years in dental school that results in hundreds of thousands of dollars in school debt. After that, entrepreneurial dentists usually have to borrow hundreds of thousands more to open a practice. And then come the long hours, days, weeks months, and years hunched over the dental chairs. And even more hours handling the thousand and one tasks required to run a small business. There’s no doubt that being a small business owner is a very demanding ...

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Don’t Be a Dentist Who’s Stuck In The Past

Change isn’t always easy, but it’s always inevitable. That’s a lesson that many dentists are failing to heed. Year after year – even decade after decade – they go about promoting their practices in exactly the same way. When the internet finally blossomed, dentists as a group were slow to adapt to the newfangled marketing possibilities. Today, virtually every dentist has a website, but far too many haven’t been updated and optimized for search for five years … at least. That’s an eternity in internet time. Dentists who are stuck in the past – even mildly so – ...

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If Your Dental Practice Is Killing It, Don’t Let Up!

It’s a fact of life that not all months are created equal for dental practices. Some months you’re killing it, and some months your new patient flow slows to a comparative trickle. Some of those months are predictable for general dentists: July, January, and February, for instance. Some slow months just seem to happen for no discernible reason. What if you didn’t have to have slow months? What would your yearly income look like? For that matter, what would your practice growth forecasts look like? For too many dentists, having no slow months is a pipedream. But the reality is ...

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If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.