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When Dentists’ Retirement Is Just a Fading Dream

Having trouble watching this video? Click here. Patient Attraction Episode 1120 The Great Recession forced many baby boomer dentists to delay their retirement plans. But the effects of that downturn lingered for years, and it’s only been in the last 2 years or so that dentists’ incomes have begun to recover. That may not be a pressing concern for you right now, but the lesson from 2008 to 2010 should be clear. Any dentist’s retirement plans can be derailed if the economy goes south. After the break, I’ll tell you how you can insulate your dental practice against economic ...

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Cialdini’s Principle of Consensus for Dental Practices

Having trouble watching this video? Click here. Patient Attraction Episode 1114 This is the last of a series of podcasts in which I’ve looked at how dentists can apply Robert Cialdini’s 6 Principles of Influence to get more new patients. Today’s podcast is on a subject near and dear to my heart – Consensus, or social proof, as it’s also called. Social proof is a powerful recruitment tool for dentists who want more new patients … if it’s handled right. Online reputation management is absolutely essential these days, because a handful of negative reviews can cause you to ...

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Self-Referrals: Local Search for Prosthodontists

Prosthodontists are facing more competition than ever. But this time the competition isn’t coming from other prosthodontists, it’s from general dentists. To be fair, there are relatively few general dentists who place dental implants. However, there are a lot of general dentists who restore implants, create and place bridges, design and create space retainers, and provide dentures. You can thank the advancements in dental technology (CEREC, digital imaging, and so on) for your income diminishing. If the idea that general dentists are your direct competitors. consider that there are ...

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These Aren’t Your Dad’s Dental Patients

As someone once said, the rate of change of the rate of change is changing. That’s not a throwaway line. It’s a reflection of a stark truth that many dentists are slow to come to grips with. Today’s dental prospects are very different from the patients dentists treated just 10 or 15 years ago. The problems aren’t different, but the expectations of dental patients most certainly are. And those expectations are continuing to evolve quickly. The change in the rate of change poses significant challenges for dentists. It’s A Competition Thing Today’s dental prospects ...

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When Dental Retirement Can’t Come Too Soon

You’ve started reading this article, so something about the title resonated with you. Unless you’re in your 60’s – and maybe even then – that’s a damned shame. Dentistry should be something that is a joy to practice. After all, it consistently ranks in the top 2 best professions in the United States. So, if you’re yearning for retirement before your time, something has gone seriously wrong with your practice of dentistry. What Seems To Be The Problem? Dentists are usually unhappy for two reasons – they’re not being challenged, or they’re not making enough money. ...

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How Much are You Losing to Dental Tourism?

Dentists along the U.S./Mexico border are generally all to aware of dental tourism – prospects from their markets hopping over the border to get cheaper dental care. Sometimes those patients get quality work, sometimes not. A number of SmartBox dentists have a decent revenue stream from re-doing substandard dental treatment from Mexico. If your practice isn’t near Mexico, you might not think that dental tourism is a concern for you. But there’s another “dental tourism” trend that you might not be aware of. More and more people are combining dental care with an overseas vacation. ...

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Why You Shouldn’t Be the Hardest-Working Dentist in Town

There’s a belief in the U.S and other countries that hard work is the key to success. While there are certainly industries where that’s true, dentistry isn’t one of them. Dentists are an elite group providing elite, often life-changing services. There’s absolutely no reason why dentistry should be reduced to a “grind it out” formula for success. And yet, that’s the approach that far too many dentists still take. That’s a shame, because SmartBox has proven that there’s a far better way to succeed in dentistry. Work Richer, Not Harder The key to making more money ...

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What Do Your Dental Patients Want Online?
What Do Your Dental Patients Want Online?

You want and need to make your social media posts stand out for your prospects. With the incredible and ongoing flood of online content these days, that’s quite a task. Regardless of which social media channels you’re using to promote your practice, the first thing to keep in mind is that you’re not posting for a national audience. All dentistry is local, so your posts need to reflect the overall cultural ethos of your market. Obviously, that will vary depending on the socioeconomic, racial, cultural, and ethnic makeup of your population. However, it’s not possible to truly be all ...

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Why Aren’t Dentists More Social on Social Media?

It’s amazing how long some traditions hang on. It’s even more amazing why almost nobody thinks to question those traditions. Case in point: advertising for new dental patients. Historically, dentists used Yellow Pages ads, newspaper ads, direct mail campaigns, and a few radio or TV spots to reach dental prospects. Due to the nature of those media, the message had to be very focused on what was most likely to entice prospects to pick up the phone – price. The advent and development of the internet changed the equation. Once social media sites began to proliferate, dentists had many ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.