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These Aren’t Your Dad’s Dental Patients

As someone once said, the rate of change of the rate of change is changing. That’s not a throwaway line. It’s a reflection of a stark truth that many dentists are slow to come to grips with. Today’s dental prospects are very different from the patients dentists treated just 10 or 15 years ago. The problems aren’t different, but the expectations of dental patients most certainly are. And those expectations are continuing to evolve quickly. The change in the rate of change poses significant challenges for dentists. It’s A Competition Thing Today’s dental prospects ...

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When Dental Retirement Can’t Come Too Soon

You’ve started reading this article, so something about the title resonated with you. Unless you’re in your 60’s – and maybe even then – that’s a damned shame. Dentistry should be something that is a joy to practice. After all, it consistently ranks in the top 2 best professions in the United States. So, if you’re yearning for retirement before your time, something has gone seriously wrong with your practice of dentistry. What Seems To Be The Problem? Dentists are usually unhappy for two reasons – they’re not being challenged, or they’re not making enough money. ...

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How Much are You Losing to Dental Tourism?

Dentists along the U.S./Mexico border are generally all to aware of dental tourism – prospects from their markets hopping over the border to get cheaper dental care. Sometimes those patients get quality work, sometimes not. A number of SmartBox dentists have a decent revenue stream from re-doing substandard dental treatment from Mexico. If your practice isn’t near Mexico, you might not think that dental tourism is a concern for you. But there’s another “dental tourism” trend that you might not be aware of. More and more people are combining dental care with an overseas vacation. ...

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Why You Shouldn’t Be the Hardest-Working Dentist in Town

There’s a belief in the U.S and other countries that hard work is the key to success. While there are certainly industries where that’s true, dentistry isn’t one of them. Dentists are an elite group providing elite, often life-changing services. There’s absolutely no reason why dentistry should be reduced to a “grind it out” formula for success. And yet, that’s the approach that far too many dentists still take. That’s a shame, because SmartBox has proven that there’s a far better way to succeed in dentistry. Work Richer, Not Harder The key to making more money ...

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What Do Your Dental Patients Want Online?
What Do Your Dental Patients Want Online?

You want and need to make your social media posts stand out for your prospects. With the incredible and ongoing flood of online content these days, that’s quite a task. Regardless of which social media channels you’re using to promote your practice, the first thing to keep in mind is that you’re not posting for a national audience. All dentistry is local, so your posts need to reflect the overall cultural ethos of your market. Obviously, that will vary depending on the socioeconomic, racial, cultural, and ethnic makeup of your population. However, it’s not possible to truly be all ...

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Why Aren’t Dentists More Social on Social Media?

It’s amazing how long some traditions hang on. It’s even more amazing why almost nobody thinks to question those traditions. Case in point: advertising for new dental patients. Historically, dentists used Yellow Pages ads, newspaper ads, direct mail campaigns, and a few radio or TV spots to reach dental prospects. Due to the nature of those media, the message had to be very focused on what was most likely to entice prospects to pick up the phone – price. The advent and development of the internet changed the equation. Once social media sites began to proliferate, dentists had many ...

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Google Dental PPC Ads Aren’t the Only Option

Pay-Per-Click (PPC) advertising is part of many dentists’ online marketing. 2016 saw tremendous changes to how Google treats PPC ads. The elimination of the right-side ads, and their incorporation into the main search engine results page, intensified the competition for an ad listing above the main search results. The initial hubbub following the change has calmed down, and the vast majority of doom-and-gloom predictions didn’t hold up. However, costs have escalated and many dentists may find their Google PPC budgets challenged. Google, though, isn’t the only game in town any ...

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What Story Does Your Dental Marketing Tell?

Too much of today’s dental marketing is a straightforward proposition: “We do this for this much money.” Quite a few of a given market’s dental prospects will respond that approach. They’ll pick the lowest-price dentist, get some work done, and vanish. There are several downsides to that marketing approach. You’re having to cut your rates to be the lowest-price provider. Your marketing generates little or no repeat business. And positioning yourself as a cut-rate provider is a turnoff to the 20 percent of prospects who are looking for a relationship with a dentist who they ...

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Will Your Online Dental Content Strategy Fail?

Benjamin Franklin reportedly coined the phrase, “If you fail to plan, you plan to fail.” That holds true when it comes to your dental content marketing. Many dentists treat their content marketing as an afterthought. They’ve read, or been told, that they need to produce online content, so they do. But there’s often no strategy involved or even a clearly defined goal for their content marketing efforts. That lack of planning carries the seeds of failure. 5 Steps to A Winning Content Marketing Strategy Know Your Audience Most professionals will tell you to define your ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.