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Periodontists Must Focus On Local Search

According to an article published in April, 2017, there are nearly 4700 periodontists practicing in the United States. That low number is either good news or bad, depending on your market. It’s common sense that specialty dentists of whatever stripe usually practice in or near metropolitan areas. There are very few rural areas that would support a specialty practice. In quite a few states, that urban clustering means that periodontists are competing with any number of other periodontists for the same prospect base. But these days, periodontists aren’t just competing with other ...

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Why Orthodontists Must Master Local Search

Things aren’t looking that bright for a lot of orthodontists these days. There was a time when orthodontists pretty much had a lock on the business of correcting malocclusions. They did have a lock on treating more complex orthodontic cases. That all changed when Invisalign® was introduced. Suddenly, GP dentists could effectively treat mild to moderate orthodontic cases. And they did, signing up by the tens of thousands for Invisalign training. That was a serious blow to many orthodontists’ pocketbooks. Invisalign was challenge enough, but now ClearCorrect has tossed its hat in ...

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Is There Such a Thing as Too Much Dental Content?

Content is king on when it comes to being found on Google. But for dentists, as well as almost every other business, the right amount of content is the key to keeping your website ranking high. There are two reasons why too much content is a bad thing: keyword dilution, and reader fatigue. Keyword dilution can happen in several ways. The most common is to put too many common keywords across all of your site’s pages. Just as an example, you might include the phrase, “(City, state’s) preferred dentist” on all or almost all your pages – whether it’s appropriate or not. If you ...

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More is Not Better for Dental Websites

Content is and probably always will be king as far as Google is concerned, but dentists should be wary about adding content just to try to score higher in search engine results pages (SERP). That’s not to say that content doesn’t need to be kept fresh; that four-year-old article on dental implants isn’t likely to score well. But Google is far less concerned with the quantity of content than with the quality. Quality content is Expert, Authoritative, and Trustworthy and does an excellent job of answering searchers’ questions. If you’re loading down your website with additional ...

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Has Your Dental Website Gone Mobile Yet?

If your dental website isn’t mobile-compatible, you’ve been paying a penalty in search engine rankings since 2015. Here’s why. Searches initiated from mobile devices and tablets have overtaken searches from desktop and laptop computers and continue to pull ahead. Google, with its emphasis on the user experience, responded to this trend by essentially penalizing websites that don’t load quickly or display properly on the smaller screens. Dentists as a group tend not to be at the forefront of web technology. An enormous number of dental websites haven’t been updated in the last ...

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Are You Impatient With Your Dental SEO?

Search engine optimization, or SEO, has been widely touted as the greatest thing since the invention of the smartphone. That’s both true and not true. One of the side effects of the internet is that everything is right now, or at least near-instant. That’s resulted in a shortening of expectations generally and particularly with regard to marketing. As the saying goes, “The problem with instant gratification is that it takes too long.” Done correctly, SEO is a highly effective means of driving more dental prospects to your website. But it’s not a quick fix, as much as most ...

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Dentists Must Go HTTPS or Go Home

SmartBox recently completed migrating all of its dentists’ websites from HTTP to HTTPS. There are several reasons to prefer HTTPS, greater online security and HIPAA compliance being the main ones. The move to HTTPS is something that dentists’ can’t afford to ignore. A recent article pointed out that sites with HTTPS are beginning to be more prominently featured in organic search results. It’s an open question at this point whether Google is favoring HTTPS sites, or whether they appear more often in search because there are so many more. The same article notes that the penetration ...

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Your Dental Marketing Results Should Be Guaranteed

Manufacturers provide product warranties, and service companies offer satisfaction guarantees. Why should dental marketing services be any different? At SmartBox, we firmly believe that marketing firms should stand behind their services, and here’s why. Marketing has come a long way in the last 100 years. As an industry, we have much more knowledge, more more data, and many more demonstrated successes to help guide our efforts. In today’s connected world, every marketing company should be meticulously gathering and interpreting data about website hits, impressions, email opens and ...

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How’s That Monthly Dental Advertising Thing Going?

I’ve met many dentists who can’t escape that “hamster on a treadmill” feeling. They’d prefer to spend more time solving patients’ dental problems. Instead, they have to take time away from clinical practice every single month to figure out their advertising for the next month. This is not why dentists spend four years in dental school. Not only that, marketing wasn’t on the curriculum. Not only is a traditional advertising approach annoying to dentists, its value is questionable. Dentists advertise on price, specials, coupons, and availability. So does every other dentist ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.