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The Keys to Ultimate Dental Practice Success

Colin Receveur, CEO 0f SmartBox, has done it again. He’s written the definitive book to help dentists thrive. Rise UP! The Keys to Ultimate Dental Practice Success, is being released shortly, and it contains hope and help for dentists who want the success they’re due. Dentists who purchase this book – at a ridiculously low price – will learn how to take and hold the “high ground” of better dental patients in their markets. Those are the patients that who will keep your practice secure through good economic times and bad. This isn’t another “bright, shiny dental ...

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Appoint Every Possible New Dental Patient Caller

Your practice marketing might be awesome in getting prospects to pick up the phone. But what happens when those prospects call for an appointment? Every prospect that calls your office but isn’t appointed is a waste of your marketing funds. And there are few dental practices that can afford to throw away money. If you’re like almost all dentists, you believe that your front office does a great job appointing every new patient caller. And you may well be right … but how do you know? After all, you’re hopefully spending the vast majority of your time in your operatories, making ...

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Is Your Dental Practice Positioned to Profit?

How much time do you spend planning for the future? If you’re like most dentists, it’s maybe a quarterly thing: a review of your stock portfolio, eyeballing the practice’s finances, checking that your Roth IRA is performing well enough, or some variation on that process. How much time do you spend planning the future of your dental marketing? Just like most financial investments are seldom “fire and forget,” your practice marketing deserves periodic review. What works to attract more new patients during one quarter may not work as well the next quarter. And forget about taking ...

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Where Your Dental Marketing Dollars Are Wasted

The end goal of all your marketing efforts is to put more new dental patients in your chairs. Everything else – impressions, views, clicks, likes, shares, opt-ins – is just a means to that end. While an increasing number of prospects book their first appointment online, the vast majority still pick up the phone and call your practice. That first point of contact is the make-or-break moment for your marketing. Every new prospect that calls your office but isn’t appointed is a complete waste of your marketing investment. Let’s Give The Front Office Its Due Dentists hire front ...

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Did You Hear About Colin’s New Dental Marketing Book?

In 2017, Colin Receveur released a groundbreaking work about dental marketing in an uncertain age. The Four Horsemen of Dentistry: Survival Strategies for the Private Dental Practice Under Siege has proven to be enormously popular with dentists everywhere. The book identified four macroeconomic forces that pose a severe threat to unprepared dental practices: corporate dentistry, new dental school graduates, declining dental insurance reimbursements, and economic uncertainty. Moreover, The Four Horsemen of Dentistry provided a proven solution for dentists to meet those challenges and ...

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Dental Practice Success Is Within Your Front Office’s Grasp

Have you ever tried to hold a freshly-caught fish in your hands? It’s not easy. They’re wriggly, slippery things, and more often than not they escape from your grasp, at least temporarily. You might not know it, but your front office staff is almost certainly letting new patients slip through their grasp over the phone. Permanently. And every prospect who calls your practice but isn’t appointed is a waste of your marketing investment. SmartBox monitors and analyzes calls to our doctors’ offices on an ongoing basis. We were shocked to discover just how many calls during business ...

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What You Really Need To Grow Your Dental Practice

There’s rarely been a better time for dentists to embrace practice growth. The economy continues to surge, a recent market correction notwithstanding. With unemployment near record lows, and the recent tax cut promising to put more money in families’ pockets, smart dentists will position their practices to benefit. There’s just one problem – how do you do that? You certainly didn’t study practice marketing in dental school. You probably didn’t intend to add to your professional workload by managing your marketing yourself. Frankly, it’s a huge waste of dentists’ time and ...

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SmartBox $25,000 Challenge Update

As the SmartBox $25,000 Challenge moves into its second month, the competition is beginning to heat up. We’ve Challenged our dentists’ practices to convert as many new patient calls to appointments as possible. SmartBox is directly incentivizing those doctors’ staffs by offering quarterly prizes – thousands of dollars in gift cards – and three fabulous annual prizes. Those phone answerers are stepping up in response. We saw a marked uptick in new patient appointments in January compared to the previous two months. As January is often a slow month for dental practices, the ...

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The SmartBox Challenge is Live!

Dentists don’t like to believe it, but they lose far many more prospects than they need to at the primary point of contact with their practice … the phone. Every prospect that calls the practice but isn’t appointed is a waste of dentists’ marketing dollars. SmartBox has decided to something about that problem for our dentists. The SmartBox Challenge directly incentivizes front office staff to appoint as many new patient callers as possible. And it doesn’t cost our dentists one dime. Here’s how it works. We’ve created a level playing field for practices of all sizes and ...

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Don’t Be a Dentist Who’s Stuck In The Past

Change isn’t always easy, but it’s always inevitable. That’s a lesson that many dentists are failing to heed. Year after year – even decade after decade – they go about promoting their practices in exactly the same way. When the internet finally blossomed, dentists as a group were slow to adapt to the newfangled marketing possibilities. Today, virtually every dentist has a website, but far too many haven’t been updated and optimized for search for five years … at least. That’s an eternity in internet time. Dentists who are stuck in the past – even mildly so – ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.