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How much time do you spend planning for the future? If you’re like most dentists, it’s maybe a quarterly thing: a review of your stock portfolio, eyeballing the practice’s finances, checking that your Roth IRA is performing well enough, or some variation on that process. How much time do you spend planning the future of your dental marketing? Just like most financial investments are seldom “fire and forget,” your practice marketing deserves periodic review. What works to attract more new patients during one quarter may not work as well the next quarter. And forget about taking ...Read More