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Has Your Dental Website Gone Mobile Yet?

If your dental website isn’t mobile-compatible, you’ve been paying a penalty in search engine rankings since 2015. Here’s why. Searches initiated from mobile devices and tablets have overtaken searches from desktop and laptop computers and continue to pull ahead. Google, with its emphasis on the user experience, responded to this trend by essentially penalizing websites that don’t load quickly or display properly on the smaller screens. Dentists as a group tend not to be at the forefront of web technology. An enormous number of dental websites haven’t been updated in the last ...

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Google Dental PPC Ads Aren’t the Only Option

Pay-Per-Click (PPC) advertising is part of many dentists’ online marketing. 2016 saw tremendous changes to how Google treats PPC ads. The elimination of the right-side ads, and their incorporation into the main search engine results page, intensified the competition for an ad listing above the main search results. The initial hubbub following the change has calmed down, and the vast majority of doom-and-gloom predictions didn’t hold up. However, costs have escalated and many dentists may find their Google PPC budgets challenged. Google, though, isn’t the only game in town any ...

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Dentists Shouldn’t Always Believe Their Self-Talk

It’s not always easy being a small business owner. Your decisions, including the staff you hire and the tone you set for your practice, are major determinants of your success. The ultimate responsibility is yours, and it’s likely that every small business owner has moments of self-doubt. One of the self-doubts that can last much longer than a moment is about the value of the services you offer. If you’re like the vast majority of dentists, you advertise based on specials, discounts, and coupons. By doing that, you’re devaluing the worth of your services. And, while it may not ...

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Why Your New Dental Patients Have a Voice

Search from mobile devices overtook desktop computer search in 2o15. Mobile devices allow people to search from almost anywhere at almost any time. For this reason, and due to the increasing penetration of mobile devices, mobile search is expected to continue to grow steadily. Today, more and more time-pressed people are using digital assistants like Apple’s Siri, Microsoft’s Cortana, and Google Voice Search to find what they’re looking for online even faster. By one estimate, half of all searches will be voice searches by 2020. If you haven’t used a digital assistant, you ...

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Pay-Per-Click: What the Pros Do

Organic search is the bread and butter of web marketing. But do you like to eat only bread and butter? Of course not. Using pay-per-click advertising is like adding meat to the menu. Organic search means search, the kind that at least a billion people do every day. Bring up a search engine like Google, type in a word or phrase, and see what pops up. Those are organic results, and research shows that 70% of the links search users click on are organic. But what about the other 30 percent? That’s the meat in your web marketing For our clients, we encourage them to use ...

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Paid Search: What Dentists Need to Know

At SmartBox Web Marketing, our claim to fame is helping you attract more and better patients. One way we do that is by dominating organic web search results. Research shows that 70-80 percent of search engine users ignore paid ads, focusing on the organic results. But that doesn’t mean paid search doesn’t have a place in your web marketing plan. It may seem odd to do a blog post explaining paid search when so much of our industry-leading patient attraction system revolves around content marketing. Obviously, the vast majority of people click on the organic links that come up when ...

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Become One of the Rich Who Get Richer

I hope everyone had a good Easter. Today, I’m going to use a Biblical principle to help you get more and better patients. I’m going to tell you why handsome guys get beautiful girls, smart kids get all the attention and successful dentists get the best patients – in short, I’m going to explain why the rich get richer. Today I want to tell you about what sociologists call the Matthew Effect. Sociologist Robert K. Merton in 1968 originally was describing how the most famous researchers and scientists get credit when equally deserving but less well-known underlings actually do the ...

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Surprising Statistics Show Pay-Per-Click Retargeting Advertising Isn’t a Great Deal

Did you know that pay-per-click advertising can be targeted exclusively to people who have visited your website? These are people who have already demonstrated an interest in your products and services, and the process of showing them ads from a site they have already visited is called “retargeting.” Most first-time visitors to a website leave without setting an appointment. One visit to your website is usually not enough to close the deal. A PPC retargeting campaign lets you segment past site visitors and deliver relevant ads based on the actions people have taken on your site. ...

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3 Numbers That Will Lead to More and Better Patients

I recently saw three numbers related to sales, and it was very clear to me that they have implications for dentists as well, especially for complex and implant dentistry. They are: ● 70% of the buying process in a complex sale is already complete before a potential customer is ready to engage with a salesperson. So in the case of dentistry, a potential client is 70 percent sure whether he or she is going to see a dentist about his or her problem, whether that is missing teeth, trouble chewing, denture problems or whatever. It’s not just about whether that patient is going to see ...

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Survey Numbers Validate the Secrets We’ve Been Sharing with Clients for Years

There’s a reason for the saying, “As California goes, so goes the nation.” So I paid close attention when I saw the results of a recent survey of about 300 Californians who are most dentists’ target demographics: 60 percent affluent baby boomers, 40 percent affluent, in their late 20s to mid-30s, and interested in improving their looks (including their teeth). Here are three points that are important for dentists trying to grow their practice: ● 29 percent of those polled said they needed work done. ● Almost all (88 percent) surveyed said they have a regular dentist. ● ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.