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Today’s Internet: Your, Mine, and Ours

It’s never been true that “one size fits all.” Or that “this is the only [thing] you’ll ever need.” Or that you can take a blanket approach to promoting your dental practice. Today’s internet is delivering an increasingly personalized experience, not static ads that are blindly delivered to searchers. Dentists who want to utilize this capability to the fullest have some work ahead of them. How Many Revenue Streams Do You Have? Unless yours is a very specialized practice, you offer a fairly large number of procedures. You can lump those procedures into various streams for ...

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The Corporate Dental Train Is Picking Up Steam

Time for a little homespun wisdom: If you hear a train coming, get off the tracks! Heartland Dental is the train, and whether you know it or not, your dental practice is squarely on the tracks. According to a September 4th news release from Heartland, the company supports more than 850 dental offices and 1300 dentists in 35 states. It’s added 47 new offices between January and August of this year. If you’re committed to running your own practice and calling your own shots, the math is not on your side. Extrapolating from the numbers given, Heartland may add as many as 60 new ...

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The Dental Marketing Grass Isn’t Always Greener

Did you know that a few simple mistakes can sink your marketing numbers and increase your costs outrageously? One dentist who cancelled services with SmartBox found that out the hard way. Fortunately, he realized that the grass where he had been was greener, and called Colin. Watch Colin’s short Tip of the Day video to learn what almost sank this dentist’s marketing ship. And if you're ready to learn more about how to minimize your marketing costs while maximizing your results, follow the link below.   Learn More ...

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The Keys to Ultimate Dental Practice Success

Colin Receveur, CEO 0f SmartBox, has done it again. He’s written the definitive book to help dentists thrive. Rise UP! The Keys to Ultimate Dental Practice Success, is being released shortly, and it contains hope and help for dentists who want the success they’re due. Dentists who purchase this book – at a ridiculously low price – will learn how to take and hold the “high ground” of better dental patients in their markets. Those are the patients that who will keep your practice secure through good economic times and bad. This isn’t another “bright, shiny dental ...

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The Key to Maximizing Your Dental Marketing ROI

Dentists tend to market with a broad brush, so to speak. That’s understandable – the vast majority of people have teeth, and therefore need dental care at some point. But such a broad approach can waste a significant percentage of your marketing investment. Even though the U.S. economy is enjoying a much-deserved period of growth, many dental prospects can still only afford the basics of dental care. Many others want only the treatment that insurance will pay for. With the trend toward cost-shifting toward the patient that shows no sign of slowing down, even patients with dental ...

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Let’s Cut Through the Dental Marketing “Smoke and Mirrors”

There are probably thousand of U.S. marketing firms offering services to dental practices. Some of those companies are good at what they do. Quite a few of them tend to specialize in one area marketing – search engine optimization, social media marketing, and content writing come to mind. Not to “diss” any particular company, but there’s no “magic marketing bullet” that will consistently get you the new patients you need. It’s like having one tool in your toolbox; it’s just not up to tackling all the jobs that need to be done. Today’s dental prospects overwhelmingly ...

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Has Your Dental Website Gone Mobile Yet?

If your dental website isn’t mobile-compatible, you’ve been paying a penalty in search engine rankings since 2015. Here’s why. Searches initiated from mobile devices and tablets have overtaken searches from desktop and laptop computers and continue to pull ahead. Google, with its emphasis on the user experience, responded to this trend by essentially penalizing websites that don’t load quickly or display properly on the smaller screens. Dentists as a group tend not to be at the forefront of web technology. An enormous number of dental websites haven’t been updated in the last ...

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Google Dental PPC Ads Aren’t the Only Option

Pay-Per-Click (PPC) advertising is part of many dentists’ online marketing. 2016 saw tremendous changes to how Google treats PPC ads. The elimination of the right-side ads, and their incorporation into the main search engine results page, intensified the competition for an ad listing above the main search results. The initial hubbub following the change has calmed down, and the vast majority of doom-and-gloom predictions didn’t hold up. However, costs have escalated and many dentists may find their Google PPC budgets challenged. Google, though, isn’t the only game in town any ...

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Dentists Shouldn’t Always Believe Their Self-Talk

It’s not always easy being a small business owner. Your decisions, including the staff you hire and the tone you set for your practice, are major determinants of your success. The ultimate responsibility is yours, and it’s likely that every small business owner has moments of self-doubt. One of the self-doubts that can last much longer than a moment is about the value of the services you offer. If you’re like the vast majority of dentists, you advertise based on specials, discounts, and coupons. By doing that, you’re devaluing the worth of your services. And, while it may not ...

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Why Your New Dental Patients Have a Voice

Search from mobile devices overtook desktop computer search in 2o15. Mobile devices allow people to search from almost anywhere at almost any time. For this reason, and due to the increasing penetration of mobile devices, mobile search is expected to continue to grow steadily. Today, more and more time-pressed people are using digital assistants like Apple’s Siri, Microsoft’s Cortana, and Google Voice Search to find what they’re looking for online even faster. By one estimate, half of all searches will be voice searches by 2020. If you haven’t used a digital assistant, you ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.