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The Dental Marketing Grass Isn’t Always Greener

Did you know that a few simple mistakes can sink your marketing numbers and increase your costs outrageously? One dentist who cancelled services with SmartBox found that out the hard way. Fortunately, he realized that the grass where he had been was greener, and called Colin. Watch Colin’s short Tip of the Day video to learn what almost sank this dentist’s marketing ship. And if you're ready to learn more about how to minimize your marketing costs while maximizing your results, follow the link below.   Learn More ...

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The Keys to Ultimate Dental Practice Success

Colin Receveur, CEO 0f SmartBox, has done it again. He’s written the definitive book to help dentists thrive. Rise UP! The Keys to Ultimate Dental Practice Success, is being released shortly, and it contains hope and help for dentists who want the success they’re due. Dentists who purchase this book – at a ridiculously low price – will learn how to take and hold the “high ground” of better dental patients in their markets. Those are the patients that who will keep your practice secure through good economic times and bad. This isn’t another “bright, shiny dental ...

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The Key to Maximizing Your Dental Marketing ROI

Dentists tend to market with a broad brush, so to speak. That’s understandable – the vast majority of people have teeth, and therefore need dental care at some point. But such a broad approach can waste a significant percentage of your marketing investment. Even though the U.S. economy is enjoying a much-deserved period of growth, many dental prospects can still only afford the basics of dental care. Many others want only the treatment that insurance will pay for. With the trend toward cost-shifting toward the patient that shows no sign of slowing down, even patients with dental ...

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Let’s Cut Through the Dental Marketing “Smoke and Mirrors”

There are probably thousand of U.S. marketing firms offering services to dental practices. Some of those companies are good at what they do. Quite a few of them tend to specialize in one area marketing – search engine optimization, social media marketing, and content writing come to mind. Not to “diss” any particular company, but there’s no “magic marketing bullet” that will consistently get you the new patients you need. It’s like having one tool in your toolbox; it’s just not up to tackling all the jobs that need to be done. Today’s dental prospects overwhelmingly ...

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Has Your Dental Website Gone Mobile Yet?

If your dental website isn’t mobile-compatible, you’ve been paying a penalty in search engine rankings since 2015. Here’s why. Searches initiated from mobile devices and tablets have overtaken searches from desktop and laptop computers and continue to pull ahead. Google, with its emphasis on the user experience, responded to this trend by essentially penalizing websites that don’t load quickly or display properly on the smaller screens. Dentists as a group tend not to be at the forefront of web technology. An enormous number of dental websites haven’t been updated in the last ...

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Google Dental PPC Ads Aren’t the Only Option

Pay-Per-Click (PPC) advertising is part of many dentists’ online marketing. 2016 saw tremendous changes to how Google treats PPC ads. The elimination of the right-side ads, and their incorporation into the main search engine results page, intensified the competition for an ad listing above the main search results. The initial hubbub following the change has calmed down, and the vast majority of doom-and-gloom predictions didn’t hold up. However, costs have escalated and many dentists may find their Google PPC budgets challenged. Google, though, isn’t the only game in town any ...

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Dentists Shouldn’t Always Believe Their Self-Talk

It’s not always easy being a small business owner. Your decisions, including the staff you hire and the tone you set for your practice, are major determinants of your success. The ultimate responsibility is yours, and it’s likely that every small business owner has moments of self-doubt. One of the self-doubts that can last much longer than a moment is about the value of the services you offer. If you’re like the vast majority of dentists, you advertise based on specials, discounts, and coupons. By doing that, you’re devaluing the worth of your services. And, while it may not ...

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Why Your New Dental Patients Have a Voice

Search from mobile devices overtook desktop computer search in 2o15. Mobile devices allow people to search from almost anywhere at almost any time. For this reason, and due to the increasing penetration of mobile devices, mobile search is expected to continue to grow steadily. Today, more and more time-pressed people are using digital assistants like Apple’s Siri, Microsoft’s Cortana, and Google Voice Search to find what they’re looking for online even faster. By one estimate, half of all searches will be voice searches by 2020. If you haven’t used a digital assistant, you ...

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Pay-Per-Click: What the Pros Do

Organic search is the bread and butter of web marketing. But do you like to eat only bread and butter? Of course not. Using pay-per-click advertising is like adding meat to the menu. Organic search means search, the kind that at least a billion people do every day. Bring up a search engine like Google, type in a word or phrase, and see what pops up. Those are organic results, and research shows that 70% of the links search users click on are organic. But what about the other 30 percent? That’s the meat in your web marketing For our clients, we encourage them to use ...

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Paid Search: What Dentists Need to Know

At SmartBox Web Marketing, our claim to fame is helping you attract more and better patients. One way we do that is by dominating organic web search results. Research shows that 70-80 percent of search engine users ignore paid ads, focusing on the organic results. But that doesn’t mean paid search doesn’t have a place in your web marketing plan. It may seem odd to do a blog post explaining paid search when so much of our industry-leading patient attraction system revolves around content marketing. Obviously, the vast majority of people click on the organic links that come up when ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.