As A Manager, You Make a Good Dentist

Hey, remember that management class you had in dental school? Of course you don’t, because there wasn’t one. Now, maybe you have a business degree. If so, congratulations. By one dentist’s estimate, you’re saddled with nearly 30 non-clinical responsibilities as a manager. The amazing thing is that you still have a viable practice, given how much time you’re spending on managing non-clinical things. If you don’t have business training, you’re probably running as fast as you can just to stay in one place. That can mean long days, evenings, and even weekends. And time away ...

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Should Dentists Take Marketing Into Their Own Hands?

Since its inception, SmartBox Web Marketing has been dedicated to helping dentists – even if they never decide to work with us. We “give away the store” by sharing the underlying structure and all the moving parts and pieces of our industry-leading Patient Attraction System™. This blog is one example of how we share that information, but it’s by no means the only one. You have access to more than 1,000 episodes of our Patient Attraction Podcast™ on our website and YouTube page. We’ve covered virtually every aspect of taking a systems-based approach to attracting more and ...

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Does Offline Dental Marketing Still Work?

Before the internet became a simple fact of everyday life, dentists reached their prospects via newspaper ads, outdoor boards, the occasional TV or radio spot, and postcard campaigns. You might think that in this internet age “offline marketing” is no longer a viable way to attract new patients. You’d be wrong. It’s not an “either-or” question. It’s a question of what’s right for your practice and your market. Today’s Offline Media The sound-and-sight aspects of the internet can be very compelling for getting your marketing messages to your dental prospects. Your ...

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Is Your Dental Staff’s Communication Costing You Patients?

When we think about in-office communication, we usually consider what words we use and the tone of voice we employ. According to a number of experts in the field of communications, those are often the least important parts. Consider this scenario: a staff member says in an even tone, “I’m perfectly fine.” However, you notice that her fists are clenched tightly. Which part of her communication are you going to believe? Or, you’ve just given a staff person detailed instructions and asked him whether he understands. He says, “Yes, I’ve got it” and nods, but his brow ...

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What’s The Last Thing a Dentist Wants to Hear?

One of our SmartBox associates spent some time in advertising agencies, and he shared a tidbit from those experiences. “The last thing any agency wants to hear from potential customers, or particularly from existing customers, is, “I didn’t know you do that!” That’s true for all small businesses. For dentists, the “that” in question might be a dental appliance, a procedure, or emergency walk-in service. It might be offering special incentives or financing arrangements. It might even be offering to speak at a civic organization’s meeting or at a local school. No ...

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The Secret of Special Offers

Max Gotcher and Mike Abernathy over at Summit Practice Solutions are good friends of ours and SmartBox clients. They’re also really good at helping dentists get their practice in order and focus on more traditional marketing. I read one of their blog posts and found a lot of similarities between what Max and Mike recommend dentists do with print ads (one of their focus areas) and online marketing (our area). In previous posts, I discussed the general do’s and don’ts of ads. So, let’s see how the do’s and don’ts stack up for special offers. One of the foundational items in ...

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4 Things to Lose in Your Ads

My last post featured advice from Max Gotcher and Mike Abernathy over at Summit Practice Solutions (and me) on four things your patients want in your ads – the “do’s.” A great deal of the discussion centered around ads on your website but was applicable to print advertising as well.. So today, let’s see how well the “don’ts” of print advertising match up with those for websites. Eliminate unnecessary verbiage and claims. If someone would look at the ad and say, “Of course they do,” then you don’t need it. For instance, no need to say that you do bleaching, ...

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What Patients Want in Your Ads: 4 Things

Our friends and colleagues over at Summit Practice Solutions have some advice about how you can improve your print marketing, and you’ll be surprised how many of those ideas apply to web marketing as well. Max Gotcher and Mike Abernathy over at Summit Practice Solutions are really good at helping dentists get their practice in order. They run a regular blog and occasionally discuss marketing in it. They are more comfortable in traditional marketing and regularly steer their clients to us for web marketing. After all, Max and Mike are SmartBox clients, too! One of their blogs gave ...

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If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.