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Dentists tend to market with a broad brush, so to speak. That’s understandable – the vast majority of people have teeth, and therefore need dental care at some point. But such a broad approach can waste a significant percentage of your marketing investment. Even though the U.S. economy is enjoying a much-deserved period of growth, many dental prospects can still only afford the basics of dental care. Many others want only the treatment that insurance will pay for. With the trend toward cost-shifting toward the patient that shows no sign of slowing down, even patients with dental ...Read More