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How’s your dental practice marketing working for you? If you’re like the great mass of dentists, you advertise low prices, insurance acceptance, and specials. You can keep a practice going with that approach, but you’ve probably discovered that it’s a lot of work. Marketing to prospects that are barely able to afford your services brings a stream of price-shoppers, insurance-driven patients, and one-and-dones. Since those patients typically have little or no loyalty to your practice, you’re constantly laying out cash every month for newspaper ads, radio spots, and/or postcard ...Read More