Get Them Reading Your Dental e-Newsletter: 4 Tips

Most dentists should have an e-newsletter; most, but not all. An e-newsletter can be a vital part of your efforts to attract more and better patients. Where too many dentists go wrong is that they lose sight of that ultimate goal. Here are four tips for creating a dental e-newsletter that your patients and prospects will actually read. 1. Decide what you want your e-newsletter to accomplish. There’s an old saying that goes something like, “If you try to be everything to everybody, you’ll wind up being nothing to nobody.” An e-newsletter that’s too general and doesn’t ...

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Develop a Dental Marketing “Strategy of Champions”

Here in the center of the college basketball world, October is a pretty big deal. With Butler University, Indiana University, the University of Louisville and the University of Kentucky all starting to practice for the upcoming season, basketball is on everyone’s lips. There are supporters and detractors for each team, and a lot of polite (or heated) disagreements, but for an entire season the local world revolves around basketball. I’ll be the first to admit that I am not as big a basketball fan as some here at SmartBox Web Marketing or maybe some of you. One of our staff members even ...

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Become One of the Rich Who Get Richer

I hope everyone had a good Easter. Today, I’m going to use a Biblical principle to help you get more and better patients. I’m going to tell you why handsome guys get beautiful girls, smart kids get all the attention and successful dentists get the best patients – in short, I’m going to explain why the rich get richer. Today I want to tell you about what sociologists call the Matthew Effect. Sociologist Robert K. Merton in 1968 originally was describing how the most famous researchers and scientists get credit when equally deserving but less well-known underlings actually do the ...

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3 Numbers That Will Lead to More and Better Patients

I recently saw three numbers related to sales, and it was very clear to me that they have implications for dentists as well, especially for complex and implant dentistry. They are: ● 70% of the buying process in a complex sale is already complete before a potential customer is ready to engage with a salesperson. So in the case of dentistry, a potential client is 70 percent sure whether he or she is going to see a dentist about his or her problem, whether that is missing teeth, trouble chewing, denture problems or whatever. It’s not just about whether that patient is going to see ...

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How to Turn Patients Into John Hancock

There is a story that founding father John Hancock signed the Declaration of Independence so large so that "the fat old King could read it without his spectacles." There's a lesson dentists can learn from that. Though the story may not be true, the fact is that Hancock and all the signers of the Declaration of Independence could have been executed for treason based solely on signing the document. But first it would have to be proven that it was their hand that signed. Hancock left no question of whether he had signed it should the revolution fail.  He was committed to the cause and ...

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Why Getting People to Like You is Good (and I don’t mean on Facebook)

Everyone wants to be liked. Some may say they don't really care, but who would choose to be unliked over being liked? Not a smart, marketing-savvy dentist, that is for sure! That’s because those people who are liked have more influence than those who don’t. Liking is one of Dr. Robert Cialdini’s six key principles of persuasion and the topic of today’s blog, which is part of a series on the subject. I'm a big fan of Dr. Cialdini's, having read his book "Influence: The Psychology of Persuasion" and heard explain the principles during a recent webinar. What he says makes sense and ...

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Giving First is Critical if You Want to Get New Patients

Debt is a powerful persuader. In the second part of our series on persuasion, I'm going to tell you how the idea of reciprocation can bring you more dental patients. Reciprocity is the first of six key principles of influence identified by Dr. Robert Cialdini. The idea is very simple: if someone does something for you, you feel obligated to do something in return. This is based on the idea that people don't want to feel indebted to you. It also has an element of the Golden Rule: Do unto others as you would have done unto you. Or in less poetic language: there is no free ...

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If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.