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Did You Go to Dental School to Write Marketing Content?

It’s an internet-driven world these days. Research shows that over 90 percent of dental prospects begin their search for a dentist online. And there’s no other advertising and marketing medium where the competition for “eyes” is more intense than the online environment. Being found online is a function of how much the various search engines, particularly Google, “likes” your online content. There are a lot of factors that go into great online content – responsiveness to prospects’ questions, authoritativeness, readability, search engine optimization, and much more. Writing ...

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Let’s Cut Through the Dental Marketing “Smoke and Mirrors”

There are probably thousand of U.S. marketing firms offering services to dental practices. Some of those companies are good at what they do. Quite a few of them tend to specialize in one area marketing – search engine optimization, social media marketing, and content writing come to mind. Not to “diss” any particular company, but there’s no “magic marketing bullet” that will consistently get you the new patients you need. It’s like having one tool in your toolbox; it’s just not up to tackling all the jobs that need to be done. Today’s dental prospects overwhelmingly ...

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What’s In Your Dental Marketing?

You couldn’t operate your dental practice without having carefully designed processes and procedures in place. From dental insurance to billing to appointment-setting, your practice needs structure. The same holds true for the clinical side of your business. But have you ever given the same degree of thought and planning to your marketing? Probably not. The vast majority of dentists have no formal training in the principles and best practices of marketing. They tend to do what they’ve learned from other dentists, or what they see their competitors doing. In a way, that’s a shame, ...

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SmartBox $25,000 Challenge Update

As the SmartBox $25,000 Challenge moves into its second month, the competition is beginning to heat up. We’ve Challenged our dentists’ practices to convert as many new patient calls to appointments as possible. SmartBox is directly incentivizing those doctors’ staffs by offering quarterly prizes – thousands of dollars in gift cards – and three fabulous annual prizes. Those phone answerers are stepping up in response. We saw a marked uptick in new patient appointments in January compared to the previous two months. As January is often a slow month for dental practices, the ...

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Don’t Be a Dentist Who’s Stuck In The Past

Change isn’t always easy, but it’s always inevitable. That’s a lesson that many dentists are failing to heed. Year after year – even decade after decade – they go about promoting their practices in exactly the same way. When the internet finally blossomed, dentists as a group were slow to adapt to the newfangled marketing possibilities. Today, virtually every dentist has a website, but far too many haven’t been updated and optimized for search for five years … at least. That’s an eternity in internet time. Dentists who are stuck in the past – even mildly so – ...

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When The Bubble Bursts, Will Your Dental Practice Float Or Sink?

You’d think that nobody could forget the lessons of the Great Recession of 2008-2010. Unfortunately, it looks like Americans have short memories. The United States is currently experiencing the second-longest stock market boom on record. By itself, that’s not a bad thing. Markets tend to run in boom and bust cycles. The problem comes when the bust is huge, and that’s what happened in 2008 when the subprime mortgage market collapsed. There were fundamental flaws in the regulation of the markets prior to 2008, and attempts were made to learn from history. Stronger financial ...

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Self-Referrals: Local Search for Prosthodontists

Prosthodontists are facing more competition than ever. But this time the competition isn’t coming from other prosthodontists, it’s from general dentists. To be fair, there are relatively few general dentists who place dental implants. However, there are a lot of general dentists who restore implants, create and place bridges, design and create space retainers, and provide dentures. You can thank the advancements in dental technology (CEREC, digital imaging, and so on) for your income diminishing. If the idea that general dentists are your direct competitors. consider that there are ...

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As A Manager, You Make a Good Dentist

Hey, remember that management class you had in dental school? Of course you don’t, because there wasn’t one. Now, maybe you have a business degree. If so, congratulations. By one dentist’s estimate, you’re saddled with nearly 30 non-clinical responsibilities as a manager. The amazing thing is that you still have a viable practice, given how much time you’re spending on managing non-clinical things. If you don’t have business training, you’re probably running as fast as you can just to stay in one place. That can mean long days, evenings, and even weekends. And time away ...

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Why Orthodontists Must Master Local Search

Things aren’t looking that bright for a lot of orthodontists these days. There was a time when orthodontists pretty much had a lock on the business of correcting malocclusions. They did have a lock on treating more complex orthodontic cases. That all changed when Invisalign® was introduced. Suddenly, GP dentists could effectively treat mild to moderate orthodontic cases. And they did, signing up by the tens of thousands for Invisalign training. That was a serious blow to many orthodontists’ pocketbooks. Invisalign was challenge enough, but now ClearCorrect has tossed its hat in ...

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Track Down the Weaknesses in Your Dental Marketing

Dentists aren’t detectives, although some diagnostic puzzles may challenge your deductive skills. But one area where dentists can benefit from doing some investigation is their online marketing. Dentists aren’t trained as marketers. For that reason, many dentists’ marketing violates a lot of the rules that determine good marketing. That may or may not be the case with your marketing. Regardless, here are four mistakes that dentists’ make with their marketing that you should avoid at all costs. Number 1: Limiting the number of marketing channels Almost no business needs to be ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.