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SmartBox $25,000 Challenge Update

As the SmartBox $25,000 Challenge moves into its second month, the competition is beginning to heat up. We’ve Challenged our dentists’ practices to convert as many new patient calls to appointments as possible. SmartBox is directly incentivizing those doctors’ staffs by offering quarterly prizes – thousands of dollars in gift cards – and three fabulous annual prizes. Those phone answerers are stepping up in response. We saw a marked uptick in new patient appointments in January compared to the previous two months. As January is often a slow month for dental practices, the ...

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Don’t Be a Dentist Who’s Stuck In The Past

Change isn’t always easy, but it’s always inevitable. That’s a lesson that many dentists are failing to heed. Year after year – even decade after decade – they go about promoting their practices in exactly the same way. When the internet finally blossomed, dentists as a group were slow to adapt to the newfangled marketing possibilities. Today, virtually every dentist has a website, but far too many haven’t been updated and optimized for search for five years … at least. That’s an eternity in internet time. Dentists who are stuck in the past – even mildly so – ...

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When The Bubble Bursts, Will Your Dental Practice Float Or Sink?

You’d think that nobody could forget the lessons of the Great Recession of 2008-2010. Unfortunately, it looks like Americans have short memories. The United States is currently experiencing the second-longest stock market boom on record. By itself, that’s not a bad thing. Markets tend to run in boom and bust cycles. The problem comes when the bust is huge, and that’s what happened in 2008 when the subprime mortgage market collapsed. There were fundamental flaws in the regulation of the markets prior to 2008, and attempts were made to learn from history. Stronger financial ...

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Self-Referrals: Local Search for Prosthodontists

Prosthodontists are facing more competition than ever. But this time the competition isn’t coming from other prosthodontists, it’s from general dentists. To be fair, there are relatively few general dentists who place dental implants. However, there are a lot of general dentists who restore implants, create and place bridges, design and create space retainers, and provide dentures. You can thank the advancements in dental technology (CEREC, digital imaging, and so on) for your income diminishing. If the idea that general dentists are your direct competitors. consider that there are ...

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As A Manager, You Make a Good Dentist

Hey, remember that management class you had in dental school? Of course you don’t, because there wasn’t one. Now, maybe you have a business degree. If so, congratulations. By one dentist’s estimate, you’re saddled with nearly 30 non-clinical responsibilities as a manager. The amazing thing is that you still have a viable practice, given how much time you’re spending on managing non-clinical things. If you don’t have business training, you’re probably running as fast as you can just to stay in one place. That can mean long days, evenings, and even weekends. And time away ...

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Why Orthodontists Must Master Local Search

Things aren’t looking that bright for a lot of orthodontists these days. There was a time when orthodontists pretty much had a lock on the business of correcting malocclusions. They did have a lock on treating more complex orthodontic cases. That all changed when Invisalign® was introduced. Suddenly, GP dentists could effectively treat mild to moderate orthodontic cases. And they did, signing up by the tens of thousands for Invisalign training. That was a serious blow to many orthodontists’ pocketbooks. Invisalign was challenge enough, but now ClearCorrect has tossed its hat in ...

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Track Down the Weaknesses in Your Dental Marketing

Dentists aren’t detectives, although some diagnostic puzzles may challenge your deductive skills. But one area where dentists can benefit from doing some investigation is their online marketing. Dentists aren’t trained as marketers. For that reason, many dentists’ marketing violates a lot of the rules that determine good marketing. That may or may not be the case with your marketing. Regardless, here are four mistakes that dentists’ make with their marketing that you should avoid at all costs. Number 1: Limiting the number of marketing channels Almost no business needs to be ...

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More is Not Better for Dental Websites

Content is and probably always will be king as far as Google is concerned, but dentists should be wary about adding content just to try to score higher in search engine results pages (SERP). That’s not to say that content doesn’t need to be kept fresh; that four-year-old article on dental implants isn’t likely to score well. But Google is far less concerned with the quantity of content than with the quality. Quality content is Expert, Authoritative, and Trustworthy and does an excellent job of answering searchers’ questions. If you’re loading down your website with additional ...

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The “Voice of the People” Can Be Bad News For Dentists

Is your image of a consumer someone who uncritically chooses the goods or services that businesses offer? You’d better rethink that, because the rise of “consumerism” is changing the face of commerce. Take smart phones as an example. Every new phone has a huge marketing push, and some people seem to be compulsive adopters of the “latest and greatest.” Most other people, however, will wait for the independent reviews to come in from the first adopters. Based on comparability in features and price, it's likely that cell phone coverage, phone reliability, and user-friendliness will ...

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Dentists Must Go HTTPS or Go Home

SmartBox recently completed migrating all of its dentists’ websites from HTTP to HTTPS. There are several reasons to prefer HTTPS, greater online security and HIPAA compliance being the main ones. The move to HTTPS is something that dentists’ can’t afford to ignore. A recent article pointed out that sites with HTTPS are beginning to be more prominently featured in organic search results. It’s an open question at this point whether Google is favoring HTTPS sites, or whether they appear more often in search because there are so many more. The same article notes that the penetration ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.