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Did You Hear About Colin’s New Dental Marketing Book?

March 6, 2018

In 2017, Colin Receveur released a groundbreaking work about dental marketing in an uncertain age. The Four Horsemen of Dentistry: Survival Strategies for the Private Dental Practice Under Siege has proven to be enormously popular with dentists everywhere. The book identified four macroeconomic forces that pose a severe threat to unprepared dental practices: corporate dentistry, new dental school graduates, declining dental insurance reimbursements, and economic uncertainty. Moreover, The Four Horsemen of Dentistry provided a proven solution for dentists to meet those challenges and ...

Cialdini’s Principle of Consistency for Dental Practices

December 21, 2017

Having trouble watching this video? Click here. Patient Attraction Episode 1112 Who likes to be thought of as being inconsistent? Nobody, that’s who. Dr. Robert Cialdini, a pioneer in the area of interpersonal influence, has done extensive research into how people are influenced to make decisions. His principle of Consistency is used widely in advertising to influence prospects to make buying decisions. Dentists can go to school on his work and on the experiences of many, many marketers. I’ll be back after the break to tell you how to use Cialdini’s work to attract more patients ...

Dentists Who Don’t Do Follow-up Right Lose Prospects

November 21, 2017

Barring dental emergencies, the decision to choose a dentist is rarely a snap decision. Google has noted that people consult an average of 10.4 online sources of information before making a buying decision. When it comes to selecting someone to solve their dental problems, it’s not surprising that most prospects are going to do considerably more research than that average before making a decision. If you’re going to get your share, and maybe more, of the prospects in your market, you have to remain in front of them until they’re ready to choose. People who visit your website once ...

Track Down the Weaknesses in Your Dental Marketing

August 22, 2017

Dentists aren’t detectives, although some diagnostic puzzles may challenge your deductive skills. But one area where dentists can benefit from doing some investigation is their online marketing. Dentists aren’t trained as marketers. For that reason, many dentists’ marketing violates a lot of the rules that determine good marketing. That may or may not be the case with your marketing. Regardless, here are four mistakes that dentists’ make with their marketing that you should avoid at all costs. Number 1: Limiting the number of marketing channels Almost no business needs to be ...

Dental Email Strategies That Work

August 8, 2017

Accordingly to Google, people consult an average of 10.4 online sources of information before making a decision to purchase goods or services. That’s a mixed blessing for dentists. It means that you have some time to convince prospects to choose you rather than a competitor. But it also means that you have to furnish the majority, if not all, of those sources of information. Keep What You Hook You website should contain a well thought-out free offer – a white paper, an article, or something else of value within the limits of your state’s regulations. Prospects supply their email ...

Avoid These 4 Dental Email Missteps

June 8, 2017

Email campaigns are a very effective means of educating your dental prospects about the solutions to their dental problems. Maintaining regular contact also keeps you top-of-mind with prospects and gives them reasons to choose you when they’re ready to select a dentist. However, getting the content and timing of email campaigns can be tricky. Here are four dental email campaign mistakes that you must avoid if you’re going to get more new patients. Not having dedicated content streams. Ideally, you’ll have separate content streams for prospects with specific dental issues: ...

Will Your Online Dental Content Strategy Fail?

April 4, 2017

Benjamin Franklin reportedly coined the phrase, “If you fail to plan, you plan to fail.” That holds true when it comes to your dental content marketing. Many dentists treat their content marketing as an afterthought. They’ve read, or been told, that they need to produce online content, so they do. But there’s often no strategy involved or even a clearly defined goal for their content marketing efforts. That lack of planning carries the seeds of failure. 5 Steps to A Winning Content Marketing Strategy Know Your Audience Most professionals will tell you to define your ...

How’s That Monthly Dental Advertising Thing Going?

March 28, 2017

I’ve met many dentists who can’t escape that “hamster on a treadmill” feeling. They’d prefer to spend more time solving patients’ dental problems. Instead, they have to take time away from clinical practice every single month to figure out their advertising for the next month. This is not why dentists spend four years in dental school. Not only that, marketing wasn’t on the curriculum. Not only is a traditional advertising approach annoying to dentists, its value is questionable. Dentists advertise on price, specials, coupons, and availability. So does every other dentist ...

Your Dental Email Subject Lines are Letting You Down

March 2, 2017

Dentists don’t go to dental school to become marketers. And yet, far too many dentists still manage, or micromanage, their marketing. A recent finding is that 35 percent of people who receive email decide whether to open an email based on the subject line. Think about that for a moment. Your email content might be incredibly important and useful. But over one-third of your patients and prospects won’t open open the email unless you “hook” them with the subject line. If your email campaigns aren’t getting the kind of response you need, the first place to look is at your email ...

Your Online Dental Content Should Guide Your Prospects

October 27, 2016

The decision to purchase a product or service, or to choose a dentist, is a journey. The decision begins with the identification of a need or want. That may come as a sudden realization, such as the rapid onset of dental pain. Or the realization may grow slowly over time when a prospect has faced an unattractive smile for too long. The identification doesn’t necessarily lead to immediate action. Even patients in significant pain can delay seeking help for any number of reasons. There’s a period of deliberation where the pros and cons of taking action are weighed. Eventually, ...

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