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In 2017, Colin Receveur released a groundbreaking work about dental marketing in an uncertain age. The Four Horsemen of Dentistry: Survival Strategies for the Private Dental Practice Under Siege has proven to be enormously popular with dentists everywhere. The book identified four macroeconomic forces that pose a severe threat to unprepared dental practices: corporate dentistry, new dental school graduates, declining dental insurance reimbursements, and economic uncertainty. Moreover, The Four Horsemen of Dentistry provided a proven solution for dentists to meet those challenges and ...Read More