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The Point Of No Return

In today’s wired world, dental prospects overwhelmingly begin their search for dentist online. Even if a prospect receives a word-of-mouth referral, she or he will almost certainly go online to read about the dentist and the practice, and to check out the reviews and testimonials. However: if your website doesn’t deliver a seamless user experience; doesn’t provide and emphasize the solutions to prospects’ problems; and doesn’t give them compelling reasons to choose you instead of another dentist, they’ll leave and they won’t return. In almost all markets, prospects are ...

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Today’s Internet: Your, Mine, and Ours

It’s never been true that “one size fits all.” Or that “this is the only [thing] you’ll ever need.” Or that you can take a blanket approach to promoting your dental practice. Today’s internet is delivering an increasingly personalized experience, not static ads that are blindly delivered to searchers. Dentists who want to utilize this capability to the fullest have some work ahead of them. How Many Revenue Streams Do You Have? Unless yours is a very specialized practice, you offer a fairly large number of procedures. You can lump those procedures into various streams for ...

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Your Prospects Don’t Speak “Dental Fruit Salad”

Dentistry is a very technical profession, and patients rarely understand dental technical terms. That’s not all they don’t understand; they also don’t understand the letters after your name, the difference between postdoc training courses, or much of anything else that impresses dentists. Your marketing has to speak to patients in their own language, and you have to explain why the weird terms are important to them. Watch Colin’s short Tip of the Day video to learn the importance of not relying on “fruit salad” in your practice marketing. Would you like to know more about ...

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Your Dental Prospects Need To Know 3 Things

You might think that your dental marketing is about you and your practice. That’s true if you’re trying to impress other dentists. However, your prospects have specific concerns that your marketing must address if they’re going to choose you to solve their dental problems. Watch Colin’s short Tip of the Day video to learn the 3 things that your patients and prospects must know. And if you're interested in learning more about the keys to attracting better dental patients, click on the link below.   Learn More ...

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The Keys to Ultimate Dental Practice Success

Colin Receveur, CEO 0f SmartBox, has done it again. He’s written the definitive book to help dentists thrive. Rise UP! The Keys to Ultimate Dental Practice Success, is being released shortly, and it contains hope and help for dentists who want the success they’re due. Dentists who purchase this book – at a ridiculously low price – will learn how to take and hold the “high ground” of better dental patients in their markets. Those are the patients that who will keep your practice secure through good economic times and bad. This isn’t another “bright, shiny dental ...

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What’s in Your New Dental Patient Pipeline?

Dentists who advertise like most other dentists get what most other dentists get – price shoppers, insurance-driven patients, and one-and-dones with little or no loyalty to the practice. You can keep a dental practice going with those patients, but it’s not pretty or fun. Those types of patients create a dental treadmill – low case value, high volume, and a lot of work for not enough return. The dental treadmill is physically and emotionally hard on you and on your staff. It takes a lot of time and effort to increase a practice’s bottom line. Part of the reason for that is price ...

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Find a Dental Marketing Firm That Can Put All the “Stuff” Together

If you’re handling your own dental practice marketing, you know that it can feel overwhelming at times. Think about the different aspects of what it takes to compete in today’s online environment: search engine optimization, online content, a strong social media presence, online reputation management, and much more. Dental practice owners wear a lot of “hats,” and the sad truth is that only one of them – your dentist’s hat – makes you any money. Adding a lot of marketing hats isn’t a good use of your time or talents. Nevertheless, They Persisted A surprising ...

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Did You Go to Dental School to Write Marketing Content?

It’s an internet-driven world these days. Research shows that over 90 percent of dental prospects begin their search for a dentist online. And there’s no other advertising and marketing medium where the competition for “eyes” is more intense than the online environment. Being found online is a function of how much the various search engines, particularly Google, “likes” your online content. There are a lot of factors that go into great online content – responsiveness to prospects’ questions, authoritativeness, readability, search engine optimization, and much more. Writing ...

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Let’s Cut Through the Dental Marketing “Smoke and Mirrors”

There are probably thousand of U.S. marketing firms offering services to dental practices. Some of those companies are good at what they do. Quite a few of them tend to specialize in one area marketing – search engine optimization, social media marketing, and content writing come to mind. Not to “diss” any particular company, but there’s no “magic marketing bullet” that will consistently get you the new patients you need. It’s like having one tool in your toolbox; it’s just not up to tackling all the jobs that need to be done. Today’s dental prospects overwhelmingly ...

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Your Online Dental Content Has To Rock

One bit of marketing wisdom that’s been floating around for some time is that “Content is king” where Google is concerned. That wisdom holds true today and will probably remain so for a long time to come. Google has evolved its search results to provide the best possible user experience. According to a recent report, Google factors in such things as the user’s location, the time of day, previous searches, and the phrasing of the search request to decide which results to show. With all of that being equal, Google returns the results that it deems best answers the searcher’s ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.