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Periodontists Must Focus On Local Search

According to an article published in April, 2017, there are nearly 4700 periodontists practicing in the United States. That low number is either good news or bad, depending on your market. It’s common sense that specialty dentists of whatever stripe usually practice in or near metropolitan areas. There are very few rural areas that would support a specialty practice. In quite a few states, that urban clustering means that periodontists are competing with any number of other periodontists for the same prospect base. But these days, periodontists aren’t just competing with other ...

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These Aren’t Your Dad’s Dental Patients

As someone once said, the rate of change of the rate of change is changing. That’s not a throwaway line. It’s a reflection of a stark truth that many dentists are slow to come to grips with. Today’s dental prospects are very different from the patients dentists treated just 10 or 15 years ago. The problems aren’t different, but the expectations of dental patients most certainly are. And those expectations are continuing to evolve quickly. The change in the rate of change poses significant challenges for dentists. It’s A Competition Thing Today’s dental prospects ...

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What Do Your Dental Patients Say About Your Practice?

Visit almost any dentist’s website and have a look at the patient testimonials. You’ll see a large number of “Everybody in the practice is wonderful!” testimonials, together with some specific mentions of how gentle a particular hygienist was or how understanding the dentist is. Exactly what you’d expect, and basically required in today’s internet age. Any dentist who doesn’t have those general testimonials on his or her website would be viewed with suspicion. But while that type of testimonial is necessary, it’s not sufficient. General testimonials are exactly worthless ...

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What Story Does Your Dental Marketing Tell?

Too much of today’s dental marketing is a straightforward proposition: “We do this for this much money.” Quite a few of a given market’s dental prospects will respond that approach. They’ll pick the lowest-price dentist, get some work done, and vanish. There are several downsides to that marketing approach. You’re having to cut your rates to be the lowest-price provider. Your marketing generates little or no repeat business. And positioning yourself as a cut-rate provider is a turnoff to the 20 percent of prospects who are looking for a relationship with a dentist who they ...

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Dentists Should Keep What They “Catch”

Too many dentists are caught in a revolving door syndrome. New patients come in, have a minimal amount of work done, and disappear. There’s no patient loyalty, no effort to refer other patients, and minimal return for your marketing investment. Done properly, dentistry shouldn’t be a catch-and-release sport. You need patients who will stay, pay, and refer to grow your practice and fund your retirement. Part of the reason you’re catching the wrong “fish” is that you’re probably using the wrong bait. The vast majority of dentists market their practices on price, specials, ...

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Is the New Word-of-Mouth Advertising Killing Your Dental Practice?

How often do you get new dental pages from your Yellow Pages ad? The traditional means of dental marketing – YP ads, newspaper ads, and postcard campaigns – just won’t cut it in today’s wired (and wireless) world. The overwhelming majority of dental prospects are looking for a dentist online. In part, that’s due to the convenience offered by mobile search. More importantly, online has taken over because it offers access to far more information about you  and your practice than has ever been possible before. Your prospects are (hopefully) perusing your website, possibly ...

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Why Your Dental Reviews Aren’t 5-Stars

Here’s some good news-bad-news for dentists: According to an August, 2016 article, over 9 in 10 consumers read online reviews, and 40% of those consumers read a mere one to three reviews before making a decision. But the single biggest factor in the decisions of consumers who read online reviews is the “star” rating. The star rating is a big deal for dentists. A large company with thousands of reviews can probably get away with less than perfect online ratings. Dental practices typically have dozens of reviews, and with such a comparatively small number every review counts. If your ...

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The Kiss of Death for Dental Practices

You may have the best clinical “chops” in the business. But if the word on the Internet “street” is that patients are uncomfortable with you and your practice, you won’t see many new dental patients. The single thing that can wreck your marketing campaign is a less-than-stellar online reputation. Thanks to social media, it’s likely that most people today have more impersonal relationships than they do personal relationships. And, thanks to social media, disgruntled patients can reach more prospective patients than has ever been possible. And that could be the kiss of ...

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“Postcard” Marketing for Dentists: Wish You Were Here?

Remember when your friends or relatives used to snail-mail picture postcards from their vacation destinations? In addition to a breathtaking or funny picture, almost all of them included the line, “Wish You Were Here.” And, a few lines from the sender about how great the resort or getaway was. Or, the fact that it rained the entire time, the food was lousy, and the staff was rude. Today, people are much more likely to send selfies attached to a text message, but the principle still holds: people who find something they really like and enjoy are likely to share with others. The same ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.