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Find a Dental Marketing Firm That Can Put All the “Stuff” Together

If you’re handling your own dental practice marketing, you know that it can feel overwhelming at times. Think about the different aspects of what it takes to compete in today’s online environment: search engine optimization, online content, a strong social media presence, online reputation management, and much more. Dental practice owners wear a lot of “hats,” and the sad truth is that only one of them – your dentist’s hat – makes you any money. Adding a lot of marketing hats isn’t a good use of your time or talents. Nevertheless, They Persisted A surprising ...

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What Are Your Patients And Prospects Saying About You Online?

Online reviews are the new word-of-mouth advertising. But in this interconnected internet age, there’s one major difference. It’s not just a single person’s opinion, but dozens or hundreds of opinions, that are now instantly available online to thousands of people. It’s a massive understatement to say that online reviews impact dentists’ new patient attraction efforts and dentists ignore this brave new online world at their peril. Stars, Words, Decisions As crucial as online reviews are to your marketing efforts, your prospects may never see them. The “star” rating ...

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Did You Hear About Colin’s New Dental Marketing Book?

In 2017, Colin Receveur released a groundbreaking work about dental marketing in an uncertain age. The Four Horsemen of Dentistry: Survival Strategies for the Private Dental Practice Under Siege has proven to be enormously popular with dentists everywhere. The book identified four macroeconomic forces that pose a severe threat to unprepared dental practices: corporate dentistry, new dental school graduates, declining dental insurance reimbursements, and economic uncertainty. Moreover, The Four Horsemen of Dentistry provided a proven solution for dentists to meet those challenges and ...

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SmartBox $25,000 Challenge Update

As the SmartBox $25,000 Challenge moves into its second month, the competition is beginning to heat up. We’ve Challenged our dentists’ practices to convert as many new patient calls to appointments as possible. SmartBox is directly incentivizing those doctors’ staffs by offering quarterly prizes – thousands of dollars in gift cards – and three fabulous annual prizes. Those phone answerers are stepping up in response. We saw a marked uptick in new patient appointments in January compared to the previous two months. As January is often a slow month for dental practices, the ...

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What’s Your Dental Practice’s Online Reputation?

Prior to the advent of the internet, people found dentists through Yellow Pages ads or word-of-mouth recommendations from family and friends. Oh, how things have changed since that simpler time. Today’s dental prospects overwhelmingly begin their search for a dentist online – more than 90 percent fire up their phones, laptops, pads, or desktops as the first step. And practically all of those people read online reviews before making a decision. Research has shown that people trust online reviews just as much as they trust personal recommendations. Dentists who don’t pay close ...

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Is Your Dental Practice Positioned For Success?

The economy is booming by all reports: growth is near three percent, wages are up, taxes are down, and the stock market is booming. There’s an old saying – when times are tough, you need to market. When times are good, you really need to market. Savvy dentists will position their practices for maximum success during this near-record run of growth. How Hard Do You Really Want To Work? Dentistry isn’t a commodity even though many patients treat it like one. There’s only so much of you and your staff to go around, and when your appointments are booked, they’re booked. If ...

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Don’t Be a Dentist Who’s Stuck In The Past

Change isn’t always easy, but it’s always inevitable. That’s a lesson that many dentists are failing to heed. Year after year – even decade after decade – they go about promoting their practices in exactly the same way. When the internet finally blossomed, dentists as a group were slow to adapt to the newfangled marketing possibilities. Today, virtually every dentist has a website, but far too many haven’t been updated and optimized for search for five years … at least. That’s an eternity in internet time. Dentists who are stuck in the past – even mildly so – ...

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Periodontists Must Focus On Local Search

According to an article published in April, 2017, there are nearly 4700 periodontists practicing in the United States. That low number is either good news or bad, depending on your market. It’s common sense that specialty dentists of whatever stripe usually practice in or near metropolitan areas. There are very few rural areas that would support a specialty practice. In quite a few states, that urban clustering means that periodontists are competing with any number of other periodontists for the same prospect base. But these days, periodontists aren’t just competing with other ...

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These Aren’t Your Dad’s Dental Patients

As someone once said, the rate of change of the rate of change is changing. That’s not a throwaway line. It’s a reflection of a stark truth that many dentists are slow to come to grips with. Today’s dental prospects are very different from the patients dentists treated just 10 or 15 years ago. The problems aren’t different, but the expectations of dental patients most certainly are. And those expectations are continuing to evolve quickly. The change in the rate of change poses significant challenges for dentists. It’s A Competition Thing Today’s dental prospects ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.