Is your marketing helping, hurting, or making no difference?
Take our quiz and find out!
In the 30 or so years that Dr. Dick Davenport has been in practice, the city of Laredo TX, has experienced explosive growth. It’s currently one of the 10 fastest-growing cities in the U.S. But Dr. Davenport’s new patient numbers didn’t keep pace with the city’s growth, and so he turned to SmartBox.
- Open a second practice
- Increase new patient flow
- Work with a company that really understands dentistry
Dr. Davenport’s story is typical in only one respect – what works to keep a dental practice in the black won’t necessarily keep two offices open. Traditional dental marketing often doesn’t scale well; it’s spending more on what already doesn’t work well enough.
“SmartBox is a total dental marketing company. The companies I’d worked with in the past did nothing more than develop a website, and they didn’t even do that very well, but that’s all they did. SmartBox looks at the whole package and they try to figure out what you need to achieve your individual goals. It’s not just a cookie cutter service, it’s personalized. And they look at your market area and try to figure out what will impact your practice the most effective way.
Before we went live with SmartBox, we had one practice location. And, at that time, we were getting about 20 new patient opportunities a month. Now, eleven months later, we have two practice locations, and we’re averaging about 70 to 75 new patient opportunities a month. So it’s been a big increase for us, and it’s all due to the targeted marketing that SmartBox has done for us.
Our second practice location was built with the intention of accommodating two doctors. Right now my son, Dr. Matt, is at the second location. As with any new practice we’re always looking for more new patients, and SmartBox has worked very well with us, and very hard for us to try to learn how to target the type of patients that we need to each of our locations. And we think, really within a relatively short period of time, we’ll be able to add the second doctor at the second location.”